Subdirect Acquires Waiting Room Subscription Service

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Subdirect, a leading marketing and customer acquisition company, announced on Monday, February 5th that it has completed the purchase of Waiting Room Subscription Service “WRSS” to increase their reach in public place magazine distribution.

Subdirect, a leading marketing and customer acquisition company, announced on Monday, February 5th that it has completed the purchase of Waiting Room Subscription Service “WRSS” to increase their reach in public place magazine distribution.

Waiting Room Subscription Service has been serving publishers in public place distribution since 1988, engaging readers in select public venues through innovative targeting and industry knowledge. The acquisition will complement Subdirect’s current public place distribution division, Consumer Marketing Solutions “CMS” (cmscirc.com).

“Waiting Room Subscription Service is a pioneer in public place space with a great reputation of commitment and outstanding service,” said Kelly Vucovich, Founding Partner of Subdirect. “We’re excited about this acquisition and have great plans to build on the WRSS tradition of groundbreaking new ideas in public place distribution.”

“Subdirect is the perfect fit for Waiting Room Subscription Services,” said Marc Passarelli, President and CEO of WRSS. “Their team has solid experience in public place distribution with a passion to grow and transform the source.”

About Subdirect:

The Subdirect (subdirect.com) portfolio of circulation services includes individual net paid, loyalty, partnership deductible, sponsored and verified subscription sales. Subdirect delivers over 20 million unique digital and print subscriptions annually to over 1,000 magazine publishers. Their diverse source mix and measurable audience insights brings engaged readers who look forward to each publisher’s unique digital or print content.

Subdirect also provides business intelligence and online shopping cart monetization services to various partners through its BuyerIntel Network and Reward Bee Survey Group.

About Waiting Room Subscription Services
With 30 years in the public place distribution business, Waiting Room Subscription Service (WRSS) is regarded as an industry pioneer with longevity and experience in this important circulation service. Through the years, WRSS has had one mission: to deliver public place carefully with custom solutions powered by a complete understanding of objectives and challenges of each publisher’s specific needs.

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Megs Thomas
Subdirect
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