Resurgens Orthopaedics Inspires Metro Atlanta to Reach For More With New "I Am A Champion" Campaign

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Resurgens Orthopaedics (resurgens.com), one of the nation’s largest and most specialized orthopaedic practices, announced today the release of its uplifting “I Am A Champion” campaign. Tapping into the spirit of community and perseverance inspired by the 2018 Winter Olympics, ads begin running on February 10 and will reach families all across Georgia.

Ice skater falls on ice in spotlight.
This campaign is about encouraging the champion mindset that enables patients to move past their fear of seeking treatment, so they can stop putting it off and get back to actively pursuing their goals.

“I Am A Champion.” With four powerful words, Resurgens is reaffirming this important truth: A champion mindset isn’t just for athletes. Anyone can be a champion with the right attitude and a strong support network.

“A champion is someone who is constantly striving to be better and get better, regardless of medals or accolades,” said Dr. Douglas Lundy, Resurgens Orthopaedics’ Co-President. “Watching Americans compete on an international stage is a moving and historical experience, and for many of our patients, the personal victories we help them achieve are just as momentous. Resurgens Orthopaedics helps patients get back to doing what they love, so they can be the everyday champion their family, team, and community needs.”

For Resurgens, the “I Am A Champion” campaign marks an important step forward as the practice works to expand its national footprint while delivering an impactful and encouraging message for the community. This campaign expression is just one facet of the motivating philosophy and drive that Resurgens instills in patients and staff – to always Reach For More.

“Oftentimes, having the right attitude is half the battle in overcoming challenges,” says Miranda Madar, Director of Marketing for Resurgens Orthopaedics. “This campaign is about encouraging the champion mindset that enables patients to move past their fear of seeking treatment, so they can stop putting it off and get back to actively pursuing their goals. Resurgens is there for our patients every step of the way, from preventative care to recuperative treatment, and we work together to build a positive outlook for all our patients.”

To learn more about the Resurgens approach to orthopaedics and watch success stories from past patients, visit resurgens.com/reachformore.

Resurgens Orthopaedics, one of the nation’s largest orthopaedic practices, has 23 offices throughout metro Atlanta, serving the residents of Georgia, the Southeast, and beyond. Resurgens Orthopaedics provides comprehensive operative and non-operative musculoskeletal care in a single location, from injury diagnosis and treatment to rehabilitation and imaging services. With more than 100 physicians, Resurgens Orthopaedics provides specialized expertise and broad experience in the areas of sports medicine, joint replacement, neck and back surgery, foot and ankle surgery, shoulder and elbow surgery, non-operative spine care, hand surgery, arthroscopic surgery, epidural steroid injection, general orthopaedics, and trauma care.

Resurgens Orthopaedics – Reach for MORE.

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Patient and physician interviews available upon request.

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Miranda Madar

Jason Sirotin
@ResurgensOrtho
since: 08/2009
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