“Black Panther” Red Carpet Highlights Underscores the Importance of Color and Being Noticed, says Hi-Tech Printing & Labeling Inc.

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The Los Angeles based label manufacturer comments on a recent article that sometimes fabric labels need to blend in, but sometimes they should really stand out.

Whether a beautiful dress or suit is being worn by a trendsetting A-lister or the girl or boy next door, it still needs a label.

A pictorial January 30 article on Nerdist offers the fashion highlights of the “royal attire requested” movie premiere of the long-awaited “Black Panther,” the latest MCU (Marvel Comics Universe) feature directed by Ryan Coogler and starring Chadwick Boseman as T’Challa – king of the nation of Wakanda and the first black superhero in mass market comic books. The movie itself is generating strong buzz, but of course the focus on the red carpet was also on the amazingly colorful fashions at the premiere, including the bright yellow retro fringe pantsuit worn by actress Angela Bassett, the stunning royal purple ensemble donned by Oscar winner Lupita Nyong’o, and the bright orange suit sported by writer-director-actor and singer-songwriter Donald Glover. Hi-Tech Printing and Labeling Inc. says that whether a beautiful dress or suit is being worn by a trendsetting A-lister or the girl or boy next door, it still needs a label. Sometimes, the manufacturer notes, the aim of a label might be to mostly blend in with the material; other times, however, it’s important that it to stand out so that a bold marketing statement can be transmitted

The manufacturer and designer notes that color is intrinsic to the appeal of any garment, and that properly designed fabric labels can actually complement an item’s appeal with the color it employs – even if the label won’t be visible while the article of clothing is being worn. That’s because, says the firm, along with legally required information, labels can convey important branding messages about a designer or manufacturer. The company notes that such information as the name and/or logo of a designer really ought to be noticed by consumers but that it requires high quality materials and good design to make sure that a label attracts attention – and that it’s the right kind of attention.

Hi-Tech Printing & Labelling Inc. adds that even more than fabric labels that convey branding, larger hang tags that are well designed can reflect the beauty of a colorful, perfectly calibrated design. However, the company adds that they need to be thoughtfully made of materials that reflect the high quality of the garment itself. Also, while one advantage of larger tags is that they have more room to describe the qualities of a garment as well as the philosophy of the designer or manufacturer, they also must create an appropriate counterpoint with the garment. The fabric label adds that while a hang tag may ultimately be removed, the idea is to make the consumer feel better about purchasing the item. After all, by the time the consumer commits to owning the garment and removes the tag, its work has been done.

Readers who would like to learn more about how Hi-Tech Printing & Labeling Inc. can enhance their work are welcome to telephone the firm at (213) 746-7772. The can also see the company’s web site at http://www.FabricLabels.com.

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