BLUE Software and Avery WePrint Partner to Deliver End-to-End Custom Labeling Process

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BLUE and WePrint’s complementary offerings deliver an end-to-end process that extends from the creation to the printing of premium custom labels

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This collaboration combines the best elements of both companies with WePrint serving as a natural, simple and integrated extension of BLUE’s label and artwork management process

BLUE Software, LLC (http://www.bluesoftware.com), a leading provider of label and artwork management (LAM) technology, today announced it has partnered with Avery WePrint, Avery Product Corporation’s online professional printing service that specializes in short-run custom labels, with the goal to deliver added value and high-quality services for a seamless end-to-end label creation process to the companies’ mutual customers.

BLUE Software’s SaaS-based collaboration and workflow tools ensure labels and artwork are accurate and ready for print, while WePrint delivers high-quality printing of customized labels for small- to medium-sized businesses through an easy online solution. Together, BLUE and WePrint’s complementary offerings deliver an end-to-end process that extends from the creation to the printing of premium custom labels.

“Partnering with BLUE Software provides an option for our customers to benefit from BLUE’s advanced workflow management, online proofing and artwork approval tools to ensure labels are correct and ready for printing,” said Jeff Herz, Director of Marketing for Avery WePrint. “BLUE customers, in turn, can leverage Avery WePrint’s easy-to-use professional printing service to more easily meet their unique needs for short-run custom labels with exceptional print quality on premium materials.”

As part of this joint effort, mutual customers can develop and manage product attributes for packaging labels using the BLUE Software platform and seamlessly transfer the content directly to the WePrint design tool for ready-to-print custom labels. BLUE and Avery WePrint will offer special pricing on specific products within their respective solutions for mutual customers.

“This collaboration combines the best elements of both companies with WePrint serving as a natural, simple and integrated extension of BLUE’s label and artwork management process,” said Jon Bohrer, BLUE Software Vice President, Sales Enablement. “Partnering with WePrint will help streamline the way mutual customers manage and leverage their brand artwork and labels to simplify the professional printing process from start to finish and make it more efficient.”

To celebrate this partnership, both companies are offering promotional discounts to their mutual customers. To learn more about these discounts, please visit BLUE Software and Avery.

About Avery Products Corporation
Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers under the Avery® brand. Avery Products Corporation, a division of CCL Industries, is based in Brea, California. For more information, visit avery.com.

Avery and all other Avery brands, product names and codes are trademarks of CCL Label, Inc. All other company and product names may be trademarks or service marks of their respective owners.

About BLUE Software, LLC
BLUE Software’s leading enterprise label and artwork management applications enable its marketing, CPG, retail and life sciences clients to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS based collaboration and workflow tools, BLUE dramatically improves efficiency KPIs around label development and deployment for more than 100,000 users, 12,000 brands and 5,000 companies worldwide. For more information, please visit bluesoftware.com.

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