online menus can quickly become out of sync with in store menus
TAMPA, Fla. (PRWEB) February 07, 2018
Online ordering solutions come in two flavors, integrated and non-integrated (stand-alone). Non-integrated solutions deliver orders to a tablet, email or fax machine and therefore require restaurant personnel to monitor multiple systems for inbound orders. By contrast, integrated solutions, like the one offered by Online Orders Now, place orders directly into the POS, bypassing the need for restaurant workers to re-key the orders by hand. In order to accomplish this, the online ordering database must exactly match the POS system data at all times. Although powerful, this is an inherent weakness in integrated systems.
Cloud based POS systems, like Square, Revel or Clover can use a single database for both online and in-person orders. However, this typically isn't possible with more powerful in-house POS systems like Aldelo, Micros, PosiTouch, Aloha, Dinerware, Maitre'D, MicroSale and others. To integrate with these legacy systems, Online Orders Now maps the online menu items and modifiers digitally to match the in-house database. Problems can arise with online ordering when changes are made to the POS that are not reflected online.
Until now, it was incumbent on the restaurant to report all changes or to login and duplicate those changes online as they are made to items in the POS. Needless to say, busy restaurant managers rarely have the time to manage changes in two systems. As a result, online menus can quickly become out of sync with in store menus. Online Orders Now has solved this problem with their new Menu Match feature.
In a typical scenario, a restaurant might run out of an item during a lunch rush. A manager will mark the item as inactive in the POS, thus preventing employees from accidentally keying it onto new orders. However, the online ordering system remains unaware of the change and mobile customers unwittingly continue to place orders for an item that is no longer available. In another example, a restaurant might update an item's price to reflect increased costs. However, the online system still offers the item at the older, cheaper price. There's also the potential for disaster if a rebuild of the POS database or other actions cause the menu items to become renumbered. That can result in tickets which contain the wrong items altogether. A customer might order a vegan salad but the POS produces an order for an extra rare steak.
The new Menu Match feature from Online Orders Now prevents these synchronization nightmares by automatically making changes online when a restaurant deactivates menu items, reactivates menu items, makes pricing changes or when items are renumbered in the POS. The changes are automatically detected and synchronized online. Menu Match by Online Orders Now has eliminated the hassle of trying to manage two menus at once. Restaurant managers can go back to just having one system to maintain.
To find out more about Menu Match by Online Orders Now, visit OnlineOrdersNow.com or call (888) 673-3710.