GOTRAX™ Rolls Out ROVER Electric ATV

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Denver-based brand adds an element of adventure with the introduction of its electric four-wheeler for kids.

GOTRAX™ ROVER ELECTRIC ATV KIDS FOUR-WHEELER

GOTRAX™ ROVER ATV

Whether it’s going beyond the boundaries of the solar system or the backyard, we’re all about exploring new frontiers in the GOTRAX GALAXY. And we’ve engineered the ROVER to make most of the capabilities and thrill-seeking of a full size ATV available to younger riders.

DENVER, CO (February 6, 2018) – GOTRAX™, a Denver-based brand of electric rideables driven by imagination and innovation with a focus on science and education, today opens up even more opportunities for electric-powered off-road adventure with the introduction of its ROVER ATV kids’ four-wheeler.

The ROVER is built tough to tackle a variety of rough terrain thanks to its droop-travel coil-sprung rear suspension and pneumatic tires, providing traction to put down all 500 watts of top-ranking torque when it counts.

With a top speed of 11.2 miles-per-hour, a range of 12.5 miles and up to a full hour of continuous use on its maintenance-free battery, the ROVER is ready for extended expeditions.

“Whether it’s going beyond the boundaries of the solar system or the backyard, we’re all about exploring new frontiers in the GOTRAX GALAXY,” says Chief Marketing Officer Jason Wakefield. “And we’ve engineered the ROVER to make most of the capabilities and thrill-seeking of a full size ATV available to younger riders.”

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A variable speed twist-grip throttle provides instant yet easy-to-modulate acceleration, and a hand-activated rear mechanical disc brake reins things back in. The tubular steel frame and front brush guard are powder-coated to protect them from the elements, and the futuristic space shuttle inspired fairings are molded from shatter-resistant plastic in four Cosmic Colors (Nebula Black, Mars Red, Moonlight White and Pulsar Pink). Red LED accent lighting completes the look.

Adjustable handlebars and foam grips make for a comfortable cockpit, even for riders of different sizes, making it the perfect ATV for kids.

The GOTRAX™ ROVER electric four-wheeler retails for $599 with a special introductory price of $549 and is available now at GOTRAX.com and other fine retailers.

SPECIFICATIONS

  • Designed in Denver
  • 500-watt motor
  • Fully active coil-sprung rear suspension
  • Variable speed twist-grip throttle
  • Hand-operated rear mechanical disc brake
  • Powder-coated tubular steel frame
  • Front brush guard
  • Shatter-resistant plastic fairings
  • Four Cosmic Colors (Pulsar Pink, Nebula Black, Mars Red and Moonlight White)
  • Red LED Accent Lighting
  • Adjustable riser handlebars and rubber grips
  • Pneumatic rubber all-terrain tires
  • Maximum rider weight: 220 pounds

Want to join the GOTRAX™ affiliate program? Apply here.

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ABOUT GOTRAX
Welcome to the GOTRAX™ GALAXY, where every day’s the weekend and robots are our friends. We’re on a mission to create electric rideables that boost imaginations and the possibilities for personal transportation. As of 2017, GOTRAX™ has been dispatching electric rideables across the planet. Our company values start right here in our Denver-based marketing headquarters, where our team works their space boots off to raise the standards of the electric rideables industry, with a brand focus on science and education designed to encourage a sense of learning and discovery for children.

GOLABS, INC™ DBA GOTRAX™

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MEDIA INQUIRES - Don Stefanovich | press@gotrax.com

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Don Stefanovich
GOTRAX
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