Hanover Research Releases 2018 Report Forecasting Trends in Higher Education

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The report summarizes the forces that will shape the higher education landscape in 2018 based on Hanover’s work with more than 300 institutions in 2017.

Hanover Research (Hanover), a leading provider of market intelligence and related analytics, has released its annual Trends in Higher Education report. The report summarizes the forces that will shape the higher education landscape in 2018 based on Hanover’s work with more than 300 institutions in 2017.

“We think that 2018 will be a mix of both challenges and opportunities for higher education institutions,” said Anil Prahlad, chief content officer, Hanover Research. “Enrollment declines, continued tuition scrutiny, and navigating campus tensions over free speech will continue to challenge higher education institutions. On the other hand, online academic programming has finally settled in its place as part of main stream curriculum, we’re seeing promising developments in donor fundraising strategies and the rise of Generation Z presents institutions with a chance for a fresh perspective on their recruitment and marketing strategies.”

The report analyzes more than 1,000 research projects completed in 2017 on behalf of more than 300 higher education institutions to predict the top research trends for 2018. Key trends forecasted in the report include:

  • Multifaceted recruitment strategies to counter declining enrollment
  • Expansion, promotion, and improvement of online programming
  • Renewed emphasis on quantifying the value of higher education
  • Reimagined tuition strategies to promote affordability
  • Deepening engagement with large donors coupled with reactivation of alumni
  • Next generation multichannel marketing approaches for tech-enabled Gen Z

“Competition and accountability are increasing in higher education like never before, so institutions face challenging decisions about how to allocate limited resources while increasing enrollment, matriculation, and graduate success. We’re hearing from presidents, provosts, vice presidents and deans every day who are trying to identify the right-fit new programs to better attract new students in their market, how to improve undergraduate engagement, and how to define employer interests that are emerging for recent graduates to compete in an increasingly globalized economy. With social listening, data visualization, and other leading research trends at Hanover, we believe the right mix of new and innovative tools as well as objective, third-party perspective can support these critical decisions giving leaders the right information at the right time,” said Sid Phillips, chief growth officer, Hanover Research.

To access the report, please click here.

About Hanover Research:

Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a fixed-fee model to more than 1,000 clients across all sectors. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account professionals to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association in 2015 and 2016, and a Washington Business Journal Top 50 Fastest Growing Company in 2014 and 2015. To learn more about Hanover Research, visit http://www.hanoverresearch.com.

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