Used Cars For Sale: The Only Automotive Classified Site that Refuses to Charge Car Dealers Reaches Milestone 500th Dealership

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As most large, publicly traded classified sites continue to increase prices and dissatisfy car dealers and consumers, one classified site refuses to charge dealers for listing their cars and generating leads. Because of this strategy, UsedCarsForSale.com is signing dealers at a record clip.

www.UsedCarsForSale.com, we don’t charge dealers a single dime to list as much inventory as they want, nor do we charge for leads. However, we do benefit by testing emerging technology. Hitting out 500th Dealer so quickly shows we're doing something right.

The One Automotive Classified Site the Refuses to Charge Car Dealers Hits 500 Dealer Milestone...With No End in Site.

Is free really free, and if so, in the land of automotive classified sites, how can this be?

As most large, publicly traded classified sites continue to increase prices and dissatisfy car dealers and consumers, one classified site refuses to charge dealers for listing their cars and generating leads. The simple fact is that publicly traded companies have a huge responsibility to their shareholders to turn a profit, and jacking up pricing and fees is what they do to float the company boat.

Per Business Development Coordinator Taylor Buchanan; ”At [http://www.UsedCarsForSale.com, we don’t charge dealers a single dime to list as much inventory as they want, nor do we charge for leads. However, we do benefit by testing emerging technology. Finding it to be mildly disreputable, we do not practice lead sharing of any kind. Currently, around a hundred new dealers or so are listing their inventory with us on a weekly basis so the growth has been great. Hitting the 500th dealer in such a short time shows us we're doing something right. We’re privately owned and rely on superior SEO skills to get our dealer base to rank high. Very soon, our dealers will be receiving leads, and closing deals, at no expense to them whatsoever. Patience will prove to be a profitable virtue.”

DealershipNews.com has case studies that show how eliminating some of these expensive, publicly-traded, classified sites, and re-appropriating advertising funds into other channels can substantially lift a dealership’s sales. One Audi dealer for example, went from #6 to #1 in their DMA after dumping a well-known, nationally advertising classified.

Reviews for most large, publicly-traded automotive classified sites are discouraging on many levels. Consumers are enticed by vehicles that were either sold or don’t exist, poor service online and offline, lead forms that are shared to multiple dealers etc. etc. The 3 largest classified dealers try and obfuscate reviews by filtering out bad reviews, but reviews from unfiltered external sources show barely a 30-40% approval rate.

Organic, first generation leads have a much higher conversion rate. One company that does well with a different classified model is http://www.dealerleads.com. This site relies on “Top Gun” Google Best SEO and SEM practices to drive traffic to their client base and has a 5-star rating in a limited sampling size.

As http://www.UsedCarsForSale.com builds it’s inventory and dealership base, heads are bound to turn and brows will wrinkle in the industry as to how a classified site can be free and still have enormous value to its ownership and client base when everyone else in automotive classified is in DEFCON 5 damage control, and profitability mode.

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Rich Kelly
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