Newly Re-Launched iPost Hires Veteran Per Caroe to Head Sales

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Former Global Marketing Evangelist for IBM to Help Forge New Ground

Long-time email vendor iPost announces an enterprise platform and a new Head of Sales and Business Development, as the company is re-launched and ready to shake up the enterprise ESP market.

iPost has hired industry veteran Per Caroe to head sales and business development. Caroe was most recently at IBM in a variety of roles, including Global Marketing Evangelist, Global Business Development (Agency) Director, and North America Agency Director running teams at IBM and Silverpop before and after the Silverpop acquisition.

“I’m thrilled to join iPost at this crucial time,” says Caroe. “Marketers want an ESP that has enterprise capabilities without being bloated with useless garbage that looks good on a PowerPoint preso. iPost is that ESP. With their new ownership, management and attitude, I foresee great things ahead for iPost and iPost customers.”

As an ESP, iPost promises “everything you need and nothing you don’t” in an easy-to-use email marketing platform that enables marketers to do more. iPost is built for marketers who want to use all of their data, without add-ons or additional implementation. Unlike marketing solutions that are “jacks of all trades, masters of none,” iPost is designed to empower marketers.

iPost has a long history, and a team that includes veteran marketers with extensive experience implementing industry leading enterprise ESP platforms. For years, they have had an impressive roster of clients and the company put all its energy into serving those clients. “iPost has been around from the start,” says Caroe. “They did exceedingly well for their clients with a consistent focus on engineering while the rest of the industry leveraged debt to build market share.”

For the re-launch, the company took their tried-and-true platform and built it out to accommodate the needs of the mid-market and enterprise customers not served by the enterprise-level ESPs or the do-everything marketing solution vendors.

“At iPost, we have a new team, new software and new platform ready to serve the frustrated marketer,” says iPost CEO Cameron Kane. “And now we have an industry veteran on board to help us get the word out to customers that yes, there is an ESP that puts the power of email back in your hands–with an intuitive interface, efficient workflows and powerful integrated features that drive enterprise email marketing.”

About iPost
iPost provides enterprise marketers everything you need (and nothing you don’t) to harness all customer behavioral and transactional data for email marketing efforts. All in an easy-to-use platform that allows marketers to do more, putting power and control back into your hands. Learn more at http://www.ipost.com.

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Per Caroe
iPost
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