We proved we can engage people who normally would skip TV commercials, and we now have a way to deliver real results for advertisers looking for alternative methods to reach their audiences.
TAMPA, Fla. (PRWEB) February 07, 2018
Players of the revolutionary live game show app Super Squares™ won thousands of dollars, hundreds of Domino’s® pizzas, and one fan is taking home a new Nissan Altima from Fuccillo Nissan as part of a hugely successful beta test run that culminated in Sunday’s “Big Game.”
Over the last two months, React LLC launched Super Squares™ on Android and iPhone versions with the AFC Championship football game, followed by the Pro Bowl, and then the “Big Game” this last Sunday. Genesis Communications partnered with React, LLC on the contest. A full winner’s listing is at: http://supersquares.com/schedule_prizes/winners-page/.
“This test demonstrated a revolutionary approach to engage people with live sports in a hugely fun way,” said React founder Frank Maggio. “We proved we can engage people who normally would skip TV commercials, and we now have a way to deliver real results for advertisers looking for alternative methods to reach their audiences.”
That approach won big for Richard Shockley of Palm Harbor, whose Perfect Super Square “Y” in the 3rd Quarter matched the 29-26 score. Shockley was selected as the winning entry for a new 2017 Nissan Altima from Fuccillo Nissan, announced live on Q105 and WQYK radio. Click here to listen to a live recording of Shockley receiving the news.
Super Squares™ players watch live sports events, and during major commercial breaks answer questions about the game and commercials that run within the app, including ads from sponsors such as Domino’s®, 70-year old Bouchard Insurance, and Fuccillo Nissan. A special “Best of the Bigger Game™” ad showcase (with game questions) can be found at http://supersquares.com/best_of_super_squares/.
Most recently, the veteran’s group AMVETS turned to Super Squares to run their #PleaseStand ad after the National Football League declined their print ad as too “political.” In addition, Super Squares™ hosted a viewing party at the massive Ferg’s Sports Bar & Grille, in St. Petersburg, and React founder Frank Maggio joined WHBO radio’s Tailgater University to personally hand out $1,000 in prizes.
“It was great to go out and see Super Squares™ in action,” said Maggio. “I loved sharing the experience with fans, getting feedback, and handing out prizes in person. It reaffirmed my enthusiasm for rolling out Super Squares™ nationwide later this year.”
During this recent beta test, the game proved a number of success points:
- Nearly half of players were women, meaning advertisers have a huge opportunity to reach audiences that other channels neglect.
- The vast majority of players stayed with the game, despite relatively lower TV ratings during the Pro Bowl, proving the game can create loyal followers.
- Nearly all players who successfully start the app complete the game, proving they are highly engaged, even during a frantic environment such as the “Big Game.”
React plans to keep expanding the Super Squares™ system, and this autumn will support football games across the country, and add a wide variety of sports, such as basketball, hockey and even NASCAR.
To download the app and learn more, visit http://SuperSquares.com, or download directly from the Google Play Store at https://Q.cr/droid_1, and the App Store at http://www.Q.cr/SS_iOS_1. Devices with the app loaded will be invited to participate in “flash” beta games over the 2018 spring and summer months.
Founded by technology innovator Frank Maggio, React LLC is an interactive advertising company geared around the concept that advertising should be engaging and “reactive,” where consumers benefit by engaging with advertising in a way that benefits them, and the brands hoping to reach them. With patented technology, React honors user privacy by never selling or sharing personally identifiable information. React is presently launching Super Squares™, with reactive reality TV game shows ReacTV® and Instant Millionaire™ on the 2019 product map.