“Amanda is a real pro with a solid track record of developing powerful marketing plans and implementing initiatives that truly resonate with customers."
D'IBERVILLE, Miss. (PRWEB) February 09, 2018
The Scarlet Pearl Casino Resort family proudly announces the appointment of Amanda M. Totaro as Vice President of Marketing, reporting directly to President & CEO, LuAnn Pappas.
“Amanda is a real pro with a solid track record of developing powerful marketing plans and implementing initiatives that truly resonate with customers. I’m confident that her vast industry knowledge, successful experience across so many gaming markets, properties and corporate organizations, combined with her customer-centric focus, will be a great benefit to our property. I’m thrilled to welcome her to the team,” said Pappas.
Totaro began her career in gaming in 1998 at Harrah’s Entertainment, Inc. as Corporate Vice President of Brand Marketing, where she repositioned all of the casino giant’s brands, winning the company’s highest honor, the Chairman’s Award, as well as numerous radio and television awards.
Subsequently, Totaro served as Chief Marketing Officer for American Entertainment Properties, (Carl Icahn’s gaming division with properties in Nevada and New Jersey), Isle of Capri Casinos, (with over 25 properties across the United States, the U.K. and the Bahamas), and as Vice President of Marketing for Seminole Hard Rock Hotel & Casino, increasing net revenue and EBITDA beyond established goals.
Previously, she consulted for Greektown Casino-Hotel in Detroit, leading the property out of bankruptcy, as well as for Mt. Airy Casino Resort in the Poconos, increasing market share and net revenue on a year-over-year basis and exceeding targets for four consecutive years.
“I am honored to have been selected for this position. Scarlet Pearl is a gorgeous, welcoming property with an outstanding casino, fabulous amenities, world-class leadership, a top-notch team, and the best customers in gaming,” said Totaro.
About Scarlet Pearl Casino Resort
Scarlet Pearl Casino Resort (http://www.scarletpearlcasino.com) is a privately held company based in D’Iberville, MS. The casino resort features 300 hotel rooms, a Miniature Golf Course, an event center, a luxurious pool and multiple restaurants. In addition to the non-gaming amenities, the casino is home to over 1,170 Slots, including 80 Live Video Poker Machines, 37 Table Games, including Blackjack, Craps and Roulette. The casino opened in D’Iberville, MS December 9, 2015.