"We’re excited to lend our voice to the CDP discussion and work with David to help companies understand the strategic benefits of collecting, refining and optimizing their customer data.” - Casey Jones, Chief Marketing Officer, QuickPivot
BOSTON (PRWEB) February 08, 2018
QuickPivot, the cross-channel marketing platform and services company enabling B2C and B2B companies to market at customer speed, today announced that the company has joined the CDP Institute as a Gold Sponsor. The CDP Institute is a vendor-neutral organization dedicated to helping marketers manage customer data, and provides educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and an online forum.
Founded by David Raab, of independent technology analysts Raab Associates, the Institute creates a community and impartial resource to educate marketers on how purpose-built CDPs have the capability to succeed where alternative approaches to customer data management have not.
“The CDP Institute is pleased to welcome QuickPivot as a member,” said David Raab. “Their unique set of features further extends the range of solutions available to marketers who are looking for a better way to solve their customer data challenges.”
As more companies are seeking to grow their direct-to-consumer channels and expertise, QuickPivot sees two core themes are emerging – unifying all customer data from traditionally siloed sources and making that data immediately actionable across all channels. The foundation of that effort, as the CDP Institute has outlined, is the creation of a marketing team-managed customer data platform, enabling a unified and holistic view of each customer and the ability to make that customer data seamlessly accessible to other systems.
“As one of our clients put it, managing customer data is the hardest job in Marketing,” adds Casey Jones, Chief Marketing Officer at QuickPivot. “David has done an excellent job in helping to define and bring structure to this crucial part of any company’s marketing strategy. We’re excited to lend our voice to the CDP discussion and work with David to help companies understand the strategic benefits of collecting, refining and optimizing their customer data.”
QuickPivot has been helping companies to optimize efficiency and revenues through customer data for 20 years, both through managed services for global enterprises and through its award-winning cloud-based platform for mid-market retail, entertainment, media and B2B companies.
QuickPivot™ delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. The QuickPivot Cross-channel, Campaign Management (CCCM) platform combines data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That’s why clients like Shutterfly, HP, Allen Edmonds, Merrill Lynch, the NHL, and over 20 channel partners are turning to QuickPivot as their new marketing partner. For more information, visit http://www.quickpivot.com
About the Customer Data Platform Institute
The Customer Data Platform Institute educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.
The Institute is focused on Customer Data Platforms, defined as “a marketer-controlled system that maintains a unified, persistent customer database which is accessible to external systems.” It is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates named the Customer Data Platform category in 2013. For more information visit http://www.cdpinstitute.org.