With this launch, users will be able to leverage the combination of DialogTech’s actionable marketing analytics for inbound calls and Swydo’s platform to measure, visualize and optimize ROI for every channel.
HILVERSUM, Netherlands (PRWEB) February 12, 2018
Swydo, provider of industry-leading digital marketing dashboards, reports and visualizations, today announced the launch of a new seamless integration with DialogTech, the world leader in actionable marketing analytics for businesses that value inbound calls.
To measure marketing ROI and make smarter optimizations, businesses and agencies need complete attribution on every conversion -- both online and offline -- they generate from their digital advertising and website. For many industries, the most valuable conversion is an inbound call, and DialogTech enables marketers to connect those important calls back to the marketing interaction that generated it. Through the new integration, Swydo customers now have the ability to add detailed call analytics data from DialogTech to their reports and dashboards for a holistic view of marketing performance, both online and over the phone.
Key outcomes for marketers and agencies utilizing this integration include the ability to:
- Understand how your marketing programs drive calls by channel, campaign, ad, keyword search and other interactions.
- Track website visitor activity before, during and after the call to optimize experiences to increase calls.
- Improve personalization, ad targeting and conversion through caller data profiles including geo and day/time of call, as well as analyzing actual conversations for actionable insights.
- Optimize marketing ROI through attribution and understanding which leads are more profitable in order to replicate and drive more revenue-generating calls and sales.
“We’re very excited about Swydo’s latest data source integration with DialogTech,” said Swydo Managing Director Jeroen Maljers. “With this launch, users will be able to leverage the combination of DialogTech’s actionable marketing analytics for inbound calls and Swydo’s platform to measure, visualize and optimize ROI for every channel.”
Read more about how this seamless integration allows marketers to gain insights to optimize their marketing efforts to generate the most clicks, calls and customers.
Swydo’s industry-proven, award-winning reporting, monitoring and workflow platform retrieves data from multiple sources to create professional, customizable reports marketers use to measure KPIs and drive growth. Swydo was awarded Best Search Software Tool in 2016 and Best Reporting & Analytics Software in 2017 by the Dutch Search Awards, and is a Google Technology Partner.
DialogTech provides actionable marketing analytics for businesses that value inbound calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue.