I wanted to adopt 3D now, before our buyers even know they will be demanding this in the future.
LOS ANGELES (PRWEB) February 09, 2018
PI (Product Innovation) Apparel, the fashion industry’s premiere technology conference, comes to Long Beach, California on February 12th and 13th. The event is known globally as a gathering place for industry disrupters to learn about the latest trends in fashion technology, share their experiences adopting fashion technology, and discuss how fashion technology can be improved or better-implemented.
Of the speakers who will present, Stephanie Kleinjan, owner of Socialite Clothing (a Los Angeles-based apparel brand), will discuss her experience and learnings from integrating 3D virtual sample-making into a fast fashion business model.
“We realize this is where technology is headed. I didn’t want to wake up one day and find out we’d missed the boat,” says Kleinjan. “I wanted to adopt 3D now, before our buyers even know they will be demanding this in the future.”
Using Tukatech’s TUKA3D (virtual fit and sample making software) application with real-time motion simulation for fit and design analysis, the design team at Socialite built a season’s worth of styles virtually before cutting and sewing physical garments. This allows them to drape the garments on virtual fit models, examine tension maps that reveal where the cloth is tight or loose, and display the styles in different colorways to buyers and designers.
In addition to TUKA3D training, Socialite’s design team was equipped with the brand’s own custom fit model, complete with real time movement, as part of Tukatech’s implementation package.
“We include custom virtual models and motions because it’s really the only way to use a 3D system for fit analysis,” says Ram Sareen, Tukatech’s Founder and Head Coach. “If you’re not analyzing fit with real-time motion simulation, then you’re not getting the most out of your 3D system.”
Sareen believes this will disrupt current methods of design and production. “This software (TUKA3D) brings brands and designers to the next level. They can reduce production time by months, saving money and beating others to market.”
At PI Apparel LA, Kleinjan will discuss how her brand has been a pioneer in implementing today's technology for tomorrow's demands. Tukatech will also showcase the TUKA3D Designer Edition application that allows designers to view silhouettes and prints virtually without the need to drape or work with 2D patterns directly.
Tukatech is the garment and apparel industry's leading provider of fashion design software and technology solutions. Founded in 1995 by garment-industry veteran Ram Sareen, Tukatech offers award-winning 2D pattern making, grading, and marker making software, automated marker making software, 3D sample making/virtual prototyping software, as well as garment plotters, automatic spreaders and cutters for production.
Visit Tukatech’s booth at PI Apparel by registering here.