Whether it was by mobilizing engaged consumers to turn them into brand ambassadors, or by harnessing emerging technology to tell the story in a new and compelling way, the people behind these entries truly are travel marketing superheroes.
MCLEAN, Va. (PRWEB) February 09, 2018
The Hospitality Sales and Marketing Association International (HSMAI) has named the Gold Winners of the 2017 Adrian Awards, which honor innovative and inspiring best practices in advertising, digital marketing, and public relations in hospitality. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards Dinner Reception and Gala on February 20 at the New York Marriott Marquis.
After receiving more than 1,200 entries and adding a category to better reflect the prevalence of integrated campaigns, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards’ history, including 91 awards in Public Relations, 18 in Integrated Marketing, 124 in Digital Marketing, and 32 in Advertising. The 200 judges for this year’s awards are prominent members of the travel industry and subject-matter experts in advertising, digital marketing, media and public relations.
View the complete list of Gold Award winners on Adrian Awards.
“We received impressive entries, which made it all the more difficult to select winners,” said Fran Brasseux, executive vice president of HSMAI. “But in the end, the ones who were selected as Gold winners always brought a little something extra to the table, whether it was by mobilizing engaged consumers to turn them into brand ambassadors, or by harnessing emerging technology to tell the story in a new and compelling way. The people behind these entries truly are travel marketing superheroes.”
At the Adrian Awards Dinner Reception, co-sponsored by HSMAI, Google, and TravelClick, Gold winners’ submissions will be showcased on digital displays and honored during the dinner reception. Winners of the Gold Adrian Awards are considered for Platinum Adrian Awards and the “Best of Show” Awards, the Adrian Awards’ highest honor. Both Awards will be announced on stage in the Broadway Ballroom at the Adrian Awards Gala on Tuesday, February 20.
HSMAI’s Adrian Awards Reception and Gala offers hospitality professionals an opportunity to connect for an evening of celebration with more than 1,000 attendees from their industry. The Adrian Awards celebrate lifetime achievement recipients; award-winning strategies in advertising, digital marketing and public relations; and the teams behind each campaign that bring an idea to life. Winners of this year’s Libris Pioneer in Virtual Storytelling and HSMAI and National Geographic Traveler Leader In Sustainable Tourism Award will also be unveiled.
For more information and to inquire about a media pass to the HSMAI Adrian Awards Gala, please contact Andrea Bomar at abomar(at)hsmai(dot)org. Tickets can be purchased at http://www.adrianawards.com.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org, http://www.facebook.com/hsmai, http://www.twitter.com/hsmai, and http://www.youtube.com/hsmai1.