IKEA Welcomes Spring with Annual Swedish Easter Påskbord

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Discounted Tickets Available for IKEA FAMILY* Members for $12.99 Per Person / $2.99 for Kids 12 and Under

Swedish Easter Påskbord

Like most holidays, Easter in Sweden is equal parts feast, family, and friends. We are excited to celebrate the Påskbord Easter tradition with our customers and share our Swedish heritage.

To welcome the beginning of spring, IKEA invites family and friends to celebrate with its annual Påskbord, a Swedish smörgåsbord buffet in honor of the Easter holiday. On Friday, March 9th, 2018, join participating IKEA stores nationwide** for an all-you-can eat buffet of classic Swedish food offerings, including Swedish meatballs, marinated salmon, assorted Swedish cheeses and many other savory favorites. Tickets are available for only $16.99 per person / $4.99 for kids 12 and under, or at a discounted rate for IKEA FAMILY members ($12.99 per person / $2.99 for kids 12 and under).

“Like most holidays, Easter in Sweden is equal parts feast, family, and friends,” says Peter Ho, IKEA Food Sales Leader. “We are excited to celebrate the Påskbord Easter tradition with our customers and share our Swedish heritage.”

The IKEA Påskbord menu*** includes:

First Course
Assortment of pickled herring
Marinated salmon with mustard sauce
Poached salmon
Second Course
Swedish cheeses
Deviled eggs
Cucumber salad
Crispbread, crisp rolls, soft bread and thin bread

Third Course
Swedish meatballs with Lingonberry Jam
Chicken meatballs
Jansson’s temptation
Mashed potatoes or boiled dilled potatoes
Swedish ham

Desserts & Beverages
Assorted Swedish desserts and cookies
Fountain beverages and hot beverages

Seating is limited, so those who are interested are encouraged to purchase tickets early at their local IKEA store. To locate and contact the nearest IKEA store for more details – including local seating times – visit the “Store Locator” page on http://www.IKEA-USA.com.

For those who are not able to make it to the event, they can still bring Swedish Easter traditions home! Visit the Swedish Food Market in IKEA U.S. stores to purchase select items from the Påskbord menu, including KÖTTBULLAR Swedish meatballs, or try this fun family Easter tradition with a twist: dye your own eggs using natural colorants!

HOME ACTIVITY: NATURAL EGG DYEING
WHAT YOU NEED:

  •     Eggs
  •     Vinegar
  •     Cooking oil
  •     Natural colorants:

     o    Turmeric = yellow
     o    Onion skin= brown
     o    Birch leaves = light green
     o    Beetroot peel = brownish-re
     o    Grape juice= purple
     o    Red cabbage, whole leaves = purple
     o    Red cabbage, chopped = blue
     o    Beetroot juice = pinkish-red

Directions: Bring water, a couple of tablespoons of vinegar (will not give taste to the eggs), and a colorant to boil in a saucepan. Add the eggs. Play around with the boiling time and the amount colorant to get different shades of color. After dyeing, allow the eggs to cool down and dry. Rub with oil to make them shiny. Fun Tip: You can make beautiful patterns on the eggs. Before dying, wrap the egg in a piece of a nylon stocking with flowers or leaves tucked in. Or simply wrap rubber bands around the egg. You can also draw patterns and letters with a candle or a crayon.

*IKEA FAMILY is a benefits program that offers membership perks including special product discounts, sneak previews, free coffee and tea in the IKEA Restaurant, and more. Consumers can sign up for the free program online or in-store.

** IKEA Carson will not host an Easter Påskbord in 2018.

***Menu is subject to change due to product availability.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices. The IKEA Group operates 362 IKEA stores in 29 countries, including 47 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

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Christine Conti
Ketchum
+1 646-935-4057
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