Blason Louis Launches Tasting Society - A Revolutionary Way to Discover New Wine

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Blason Louis connects single-vineyard artisan winemakers to US consumers and offers club members a chance to taste two new wines a month, and to purchase full bottles at direct-vineyard prices by cutting out distribution middlemen.

It is customary when choosing a bottle of wine to go to the local liquor store, ask a clerk for a recommendation and trust that they understand your unique preferences. With online clubs, one can only hope to like one of the many bottles of wine sent. But what if there was a convenient way to taste and learn about wine in the comfort of your home, and order the bottles you love at vineyard-direct prices? Now there is a way to do that with small artisan French winemakers thanks to the Blason Louis tasting society.

Traditionally, 70% of the money paid for wine is nabbed by distributing middle-men and only a fraction of the top French wines even make it to the US. Part of the problem is that French wine classification is confusing and tedious for a lot of Americans and paying top dollar for wine one may not like is not worth the risk. Blason Louis is trying to solve this problem. They partner with small winemakers and bypass three middlemen to ship wine straight to your door. But they also use a patented single-glass pour technology to send you samples of their 90+ rated artisan wines so you can try each wine before making any full bottle purchases.

Blason Louis was created by a group of Franco-American friends who shared a love for small-batch French wines and were frustrated by the overblown prices of the French wine available in the US. When visiting vineyards they discovered small French speaking winemakers couldn’t enter the US market because importers and wholesalers preferred big brands. In addition to shipping the wine straight to your door, Blason Louis offers the most fun way to learn about new varietals, styles, and terroirs- by coupling wines two by two around a common theme and sending you samples of each every month.

Blason Louis is highly selective about the partners they choose. Before arriving at its current selection, Blason Louis visited more than 400 vineyards and tasted more than 800 wines. Blason Louis looks for small family owned vineyards, very high quality craftsmanship, handpicked grapes, and organic farming or traditional farming methods (e.g. horse plowing). As examples: Antoine and Jean, who make white wines from Burgundy and the Loire, still use horses to plow their vineyards, while winemaker Jean plays ultrasonic music through his vineyard as an alternative to pesticides. Furthermore, each wine is endorsed by Michelin star restaurants and wine experts to ensure each wine is rated 90+ points.

Along with sending two wine samples each month with tasting notes and winemaker information (the wines are paired specifically to help teach about varietals and terroirs) and offering bottles at vineyard-direct pricing, Blason Louis shares videos and other engaging online content about their wines and winemakers. Those who try just one box are bound to stay for the journey of discovery, which is why the first box is offered on the house!

To learn more, please contact James Butler at james.butler(at) or by phone at 484-802-1990.

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James Butler
Blason Louis
+1 (484) 802-1990
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James Butler
Blason Louis

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