“OpenSlate is the leading provider of brand safety measurement on social video. I am excited to be joining the Board of OpenSlate and working with OpenSlate’s management team to make OpenSlate the industry standard for independent third-party measurement of brand safety.”
NEW YORK (PRWEB) February 12, 2018
OpenSlate, the leading social video analytics company, today announced Lynda Clarizio to its Board of Directors. Clarizio previously served as the President of Nielsen U.S. Media, where she was responsible for leading the performance of Nielsen’s Watch business in the United States. Nielsen’s Watch business provides media and advertising clients with measurement and marketing effectiveness solutions across television, digital, audio and other media.
OpenSlate provides measurement, targeting and analytics to advertisers to help them identify the high quality, brand-safe environments that are the most relevant to their messaging. OpenSlate brand safety solutions are available across all ad-supported videos on YouTube. The company recently announced enterprise partnerships with GroupM, Horizon Media, Dentsu Aegis Network, MAGNA, Publicis Media and Omnicom Media Group.
“Brand safety is the next frontier of measurement, providing trust to advertisers that their advertising will not appear alongside harmful or misaligned content,” said Lynda Clarizio. “OpenSlate is the leading provider of brand safety measurement on social video. I am excited to be joining the Board of OpenSlate and working with OpenSlate’s management team to make OpenSlate the industry standard for independent third-party measurement of brand safety.”
“Lynda Clarizio is an industry luminary who brings a wealth of expertise and perspective to OpenSlate,” said OpenSlate CEO Mike Henry. “Her experience in building a global measurement business is invaluable and we are thrilled to have her join our team.”
Prior to Nielsen, Clarizio was Executive Vice President for Corporate Development and Operations at AppNexus, a leading programmatic advertising platform, and spent ten years at AOL where she held a variety of executive positions, including President of AOL’s consolidated advertising businesses. Clarizio is a recognized leader in advertising and media, having been named one of 2017’s “50 Most Powerful Women in New York” by Crain’s.
OpenSlate provides industry-leading content analytics to advertisers navigating the complexity of social video. The company's global data platform offers insight into the nature and quality of content on YouTube and is used by every major advertising holding company. OpenSlate is an inaugural member of the YouTube Measurement Program - which certifies that OpenSlate uses the highest quality methodology, accuracy in calculations, and clarity in metric definitions. The company was named one of the hottest ad tech upstarts of 2017 by Business Insider. Learn more at http://www.openslatedata.com.