Retail Concept "Photo & Go" Rebrands to "MyPhoto.com"

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With One Simple Email, Consumers Can Create a Lifetime of Memories

MyPhoto.com

"After creating millions of customer photo products over the past few years in our retail locations, we decided to build the simplest photo process for use whether you are sitting on your couch at home, on vacation, or spending time with family and friends"

Photo & Go, the creators of the "Crazy Easy. Crazy Fast." photo technology service platform, today announced it will be rebranding to MyPhoto.com, effective immediately.

Launched in 2015 by serial entrepreneur Warren Struhl, MyPhoto began as the mall-based retail store concept Photo & Go known for creating beautiful photo products and gifts. However, Struhl soon recognized a decline in mall traffic, an uptick in mobile shopping, and an exponential increase in the number of photos people were capturing with their phones. This highlighted a void in the marketplace; there was no easy way to memorialize the best photos on their phones in physical form, without a lot of effort.

When anyone showed Struhl their favorite photos, he would ask if these photos lived anywhere outside of their phones such as in their homes, offices or anywhere else. "I was shocked by the response I received," said Struhl. "People would genuinely get upset when they realized that their favorite picture of their grandchildren or great vacation spot was one of hundreds of photos just sitting on their phone. They hadn’t taken the time to turn it into a lasting memory, because they felt it was too hard or too time consuming."

While people today take more photos than ever, these photos rarely make it off their phones. This epiphany led to the creation of MyPhoto.com, the fastest and easiest way to make one-of-a-kind personal photo products and gifts from photos on a smartphone, no matter where you are.

"After creating millions of customer photo products over the past few years in our retail locations, we decided to build the simplest photo process for use whether you are sitting on your couch at home, on vacation, or spending time with family and friends," said Struhl. "After several years of development, we unveiled our high-speed technology, and launched the MyPhoto.com email-a-photo service in November 2017 to unparalleled feedback."

The patent-pending "Crazy Easy, Crazy Fast" process lives up to its name. Users simply email their favorite photo to 123@myphoto.com and instantly receive an email back with that photo displayed on all of MyPhoto's products, including metal, wood, acrylic, glass and more. Any product can be ordered in less than 60 seconds from that email.

Struhl has a long history of innovating and disrupting several industries, which are featured in his book "Starting Them Up." He began in the paper industry with the creation of PaperDirect, followed by the popcorn industry with Popcorn, Indiana, and now the photo industry with MyPhoto.

"We live in an 'on-demand' world," added Struhl. "People want instantaneous simplicity, and when they receive their order on their doorstep in less than 5 days, they see how MyPhoto has helped turn a photo into a beautiful photo product and a lasting memory; they become a customer for life."

MyPhoto offers a unique selection of gifts and home décor at affordable prices. For more information on MyPhoto.com and to make any photo memory come to life, visit us on Facebook.

About MyPhoto
MyPhoto.com, formerly known as Photo & Go, is a family-run company based in South Florida. The company handcrafts custom photo decor and gifts with HD printing, and specialty framing that bring images to life, so that a legacy of memories can live on in physical form. The founders, including serial entrepreneur Warren Struhl, have created several innovative companies in the photo and art industry over the last 30 years including a concierge wall design service called Wallkeepers that transforms walls in homes, offices and corporate locations into art with personal and curated photography. The company's 100% Smile Guarantee provides more than satisfaction; It guarantees a smile with each delivery. Please visit MyPhoto.com and Wallkeepers.com for additional information.

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Marlon LeWinter
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