Customers shouldn’t be seen as “audiences” (or as seen in the example of Wells Fargo’s telemarketing scandal in 2016, “quotas”.) They are your neighbors, friends, family members, teammates, co-workers, and citizens.
SCOTTSDALE, Ariz. (PRWEB) February 15, 2018
Brian Greenberg’s, The Salesman Who Doesn’t Sell: A Marketing Guide for Making Money While You Sleep, offers a different perspective to business owners on how to sell their products and services. Brian shows that the best way to drive long-term growth for your company is to fanatically focus on customer happiness rather than short-term profits, and that the most profitable companies spend more and even take a loss on transactions in order to build a lifelong relationship with customers.
Brian’s colleagues and competitors call him “The Salesman Who Doesn’t Sell” because he brings in revenue while bypassing the traditional sales process. His system answers customer questions, addresses any objections, and persuades customers to a buying decision without needing to talk to customers.
A recent 2017 Foresters Report showed that “superior customer satisfaction drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience.” In fact, the top performing brands including USAA, Barnes & Noble, Etsy, QVC, NewEgg, and Zappos.com achieved a compound average growth rate 6x times more than brands with lower customer satisfaction ratings.
A 2017 study conducted by Walker concluded, “by the year 2020 customer experience will overtake price and product as the key brand differentiator." According to Brian, “Customers shouldn’t be seen as 'audiences' (or as seen in the example of Wells Fargo’s telemarketing scandal in 2016, 'quotas'.) They are your neighbors, friends, family members, teammates, co-workers, and citizens.”
The problem is that while the majority of companies say they want to improve customer experience, very few actually know how to. Forrester’s CX Index found that 73% of companies say improving customer experience is a priority. But only 1% of organizations deliver an excellent experience for their customer.
Brian answers the questions:
How do you measure customer happiness?
What you need to do to enhance your customer’s experience?
How do you leverage your brand’s reputation to attract new customer, shorten the sales process, and accelerate growth?
A marketing professional and entrepreneur with $100 million in revenue, Greenberg is giving away $100,000 dollars worth of his book to entrepreneurs and up to 5 of their employees to show that ethical and transparent business practices are better for even the most profit preoccupied executives.
About the Author:
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman who doesn’t sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian currently resides in Scottsdale, AZ.
More About This Title:
The Salesman Who Doesn’t Sell: A Marketing Guide for Making Money While You Sleep will be released by Morgan James Publishing on January 9, 2018. The Salesman Who Doesn’t Sell—ISBN 9781683505976—has 175 pages and is being sold as a trade paperback for $16.95
About True Blue Life Insurance Inc:
True Blue Life Insurance Inc is a customer-centric direct to consumer insurance agency providing a quick and easy process to find inexpensive policies, sold by knowledgeable and “always nice” agents.