TraQline Mexico Reaches Two-Year Mark Measuring Share

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TraQline’s syndicated survey for the Mexico market share tracking is celebrating its second year

TraQline Mexico provides the data necessary to unvover up-to-date insights for brands and retailers alike.

TraQline™ Mexico is now entering its second year of offering rich data for retailer and brand share trends on consumer durables, in addition to consumer behavior such as why they choose brands, where they shop, and what event facilitated the purchase.

TraQline™ Mexico is a bi-annual survey that measures consumer purchases in the Mexico metropolitan and surrounding areas. 6 months of purchase information is collected from consumers in Jan. and July and is weighted to accurately reflect the Mexican population, including Social Economic Level (SEL), geography and demographics. The survey itself collects insights into 90 different products and categories, giving TraQline subscribers the information needed to diagnose, plan, track and measure market trends in their industry.

“TraQline Mexico provides the data necessary to uncover up-to-date insights for brands and retailers alike,” said Eric Voyer, vice-president of sales and marketing. “Subscribers to TraQline Mexico can access this information 24/7 on the website, where two years of data allows users to compare year over year trends on almost 96,000 purchases.”

TraQline Mexico is syndicated by The Stevenson Company and is the newest survey that is available in the TraQline Suite of surveys. TraQline™ US and TraQline™ Canada have provided market share and consumer behavior trends since 2000 and 2007, respectively. For more than 17 years, the TraQline team has provided consistent, unbiased and reliable insights for retailers and manufacturers across a broad spectrum of consumer durables.

About TraQline
TraQline™ delivers improved market intelligence for North American retailers and manufacturers. Delivering greater insights into market data in industries such as home improvement, consumer electronics, and building product trends while also delivering exceptional customer service is at the core of TraQline. Its syndicated survey solutions provide consumer market research and insights that can be customized based on the individual needs of the retailers and manufacturers. For more information, please visit http://www.traqline.com, or follow us on Twitter (@TraQline) for updates on our products and consumer trends.

For more information, contact Eric Voyer: 502-271-5267 or ericv(at)traqline(dot)com.

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Eric Voyer

Corinne Clements
@tscericv
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