Marketing leaders are responsible for maximizing their team performance, which requires making data-driven decisions. The selection of Key Performance Indicators (KPIs) is fundamental to being data-driven.
ATLANTA (PRWEB) February 14, 2018
Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces Marketing Strategist, Justin Yopp, will present an interactive workshop on “Tracking and Optimizing the Right KPIs in 2018 & Beyond” on February 19, 11:00am – 2:00pm at B2B Marketing Exchange. This year’s conference will be held at the Fairmont Princess Hotel in Scottsdale, AZ. Register here for the conference and to attend Justin’s workshop.
An award-winning Revenue Marketing Coach, Justin was just voted “Most Innovative Employee of the Year” by his peers for his ground-breaking client work. For the last decade, he has been crafting business and marketing strategies for local and global businesses, with an emphasis on demand generation.
According to Yopp, marketing leaders are responsible for maximizing their team performance, which requires making data-driven decisions. The selection of Key Performance Indicators (KPIs) is fundamental to being data-driven and helps marketing teams prioritize objectives, collaborate effectively and focus team effort for peak creativity and measurable impact.
During Justin’s “Tracking and Optimizing the Right KPIs in 2018 & Beyond” workshop participants will unpack this complicated challenge and establish the foundation for extracting immense value from data-driven decisions within their marketing groups. Participants will learn how to:
- Transform into a data-driven marketing organization
o Top challenges keeping marketing organizations from being data-driven
o 6 Key Questions to answer to become data-driven
- Select KPIs that are meaningful and manageable
o Pitfalls of the wrong KPIs
o How to select KPIs and develop a KPI roadmap
o Which KPIs to stop measuring in 2018
- Implement and capitalize on a data-driven mindset in your team
o Steps you can take immediately to help instill a data-driven mindset in your team
o Next steps for completing and implementing your KPI roadmap
Also during the B2B Marketing Exchange Conference, TPG CEO Jeff Pedowitz will host 1:1 mini-sessions at the B2BMXpert bar in the Marketplace on Tuesday starting at 7:45am to discuss critical CMO challenges around Marketing Attribution. Jeff will also moderate the CMO panel general session on Wednesday at 9:10 am.
About B2B Marketing Exchange
Hosted by DemandGen Report, B2B Marketing Exchange is a must-attend conference for modern marketers and content marketers managing the complex sales cycles and group buying realities common in B2B industries. Six thought provoking tracks promise to take sales and marketing efforts to a new level. This year’s annual event also host the 2018 Killer Content Awards for marketing innovators. Events will be held in Scottsdale, AZ, February 19-21, 2018 at the Fairmont Princess Hotel. For more information visit here.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.
thE Connection, Inc.