Maya Toys Expands Cutie Stix Brand with New EZ Cut Segment at Toy Fair

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New Cutie Stix Collectible Packs Offer an Activity in Every Pack with Unique and Collectible Jewelry in a Snap!

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Cutie Stix Collectible Packs offer girls a fresh new way to play with Cutie Stix,” said Oded Ben-Ezer, CEO of Maya Toys.

Maya Toys today announced the latest addition to the Cutie Stix brand with the EZ Cut Segment’s Cutie Stix Collectible Packs. The new EZ Cut Segment allows girls to create collectible jewelry in a snap. The Cutie Stix Collectible Packs will be the first of many products in the new EZ Cut segment, with more EZ Cut innovation coming in 2019.

“Cutie Stix Collectible Packs offer girls a fresh new way to play with Cutie Stix,” said Oded Ben-Ezer, CEO of Maya Toys. “With the new EZ Cut technology, it is easier than ever for girls to create colorful beads they can collect, share and make bracelets with. The Cutie Stix Collectible Packs are the only collectible with an activity in every pack.”

Collect over 35 unique Cutie Stix designs in Series 1 including rares and ultra rares and look out for Series 2 with over 35 more designs launching in October.

“With our new EZ Cut Stix, girls no longer need a cutting unit to create the perfect bracelet. They simply snap their EZ Cut Stix to create adorable beads and string them together on a cord,” said Holli Christopher, Director of Marketing at Maya Toys. “Girls 6-8 years old will love creating cute and fun bracelets with the new EZ Cut Stix.”

For a one of a kind collectible with an activity in every pack, look no further than the new Cutie Stix Collectible Packs.

Maya Toys will showcase the Cutie Stix EZ Cut Segment including Cutie Stix Collectible Packs at Booth 2659 at the New York Toy Fair show. To learn more about the entire Cutie Stix collection, please visit: https://mayatoys.net/pages/cutie-stix

About Maya Toys
Founded in 1992, Maya Toys is driven by a single purpose: bring to market toys that delight and dazzle boys and girls throughout the world. Best known for its award-winning Orbeez brand and popular Cutie Stix brand, the company is dedicated to applying unexpected technologies and on-trend themes to time-proven play patterns.

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Amanda Windsor
Maya Toys
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