TrustRadius Announces the 2018 Top Rated Social Media Management Software According to User Reviews
AUSTIN, Texas (PRWEB) February 15, 2018 -- TrustRadius, the most trusted B2B review platform, today awarded 2018 Top Rated Badges for Social Media Management Tools to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.
Top Rated Social Media Management Tools for 2018
- Sprinklr
- Spredfast
- AgoraPulse
- Hootsuite Enterprise
- Sprout Social
- Hootsuite Free
Commonly cited pros across these award-winning products were robust publishing, monitoring and reporting capabilities. Usability and responsive customer service were also important to reviewers.
"Businesses continue to have a strong desire to unify social media activities into a single social media management suite rather than integrate various point solutions," said Megan Headley, Research Director at TrustRadius. "Most platforms provide the ability to publish, monitor and respond on various social channels, with workflow and approval capabilitiesKey areas of differentiation among social media management suites include social advertising capabilities, ability to measure and report on ROI, and integrations with other marketing technologies. Reviews can help buyers unpack which platform is right for their scenario."
In addition to overall Top Rated awards, TrustRadius also recognized tools that are top rated in a specific market segment, as company size is one way to help buyers identify the right solution for their use case. To qualify for these lists, at least 15% of the product’s reviews and ratings must come from that market segment. For the faceted Top Rated list, as well as more information on the overall Top Rated products and Top Rated criteria, visit the TrustRadius 2018 Top Rated Social Media Management Tools page.
Top Rated Criteria
Products included in the Top Rated Social Media Management Software for 2018 list must be in the top tier of their category TrustMap to earn a Top Rated badge. To qualify for the Social Media Management TrustMap, products must have at least 20 reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns.
About TrustRadius
TrustRadius is the most trusted review platform for business technology. We help buyers make confident decisions with in-depth reviews and ratings from real users. We also help vendors engage and convert buyers by putting their customer's voice to work, authentically and at scale. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by the Mayfield Fund and LiveOak Venture Partners. For more information, visit TrustRadius.com.
Bertrand Hazard, TrustRadius, http://www.trustradius.com, +1 512-782-8842, [email protected]
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