Kidizen Launches Resale Platform to Help Retailers Reach New Mom Audience

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Kidizen, the destination for moms to buy and resell kids fashion, is partnering with kids boutique brand June & January to launch the Powered by Kidizen community marketing platform for retail brands.

It’s hard to ignore the rapid growth of resale communities recently, particularly those centered around certain kids brands. This is where brands can find their most loyal consumers who are introducing other moms to their products.

Kidizen, the destination for moms to buy and resell kids fashion, has launched the first-ever partnership platform for powering brand resale communities, starting today with boutique kids brand June & January. This partnership provides customers with the opportunity to seamlessly resell June & January items directly on the retailer’s website through the Powered by Kidizen platform, as well as shop the inventory of Kidizen’s nearly half a million users throughout the United States. In addition, the Kidizen community is introduced to the June & January brand and earns rewards that can be redeemed on juneandjanuary.com.

“Resale apparel is the fastest growing segment of retail, expected to increase from $18B today to $33B by 2021” says Dug Nichols, Kidizen CEO. “With kidswear leading the sector, we’re excited to launch our platform and work with brands to tap into this opportunity.”

The opportunity is two-fold for brands: it’s an unconventional marketing channel that leverages their most loyal customers’ resale and social activity to drive new customer acquisition, as well as provide them with a unique engagement platform to incentivize and reward repeat purchases.

“It may seem counterintuitive to some brands, but we see so many benefits from fostering an active resale community,” says Amy Richardson, June & January’s founder and CEO. “We love that moms can earn extra spending cash by re-selling our products, and in doing so they have built relationships with other moms who are equally as passionate about our brand. Kidizen provides us with an easy way to engage and grow this community.”

“It’s hard to ignore the rapid growth of resale communities recently, particularly those centered around certain kids brands,” says Dori Graff, Kidizen’s co-founder and chief marketing officer. “This is where brands can find their most loyal consumers who are introducing other moms to their products. It’s a missed opportunity for brands to not get involved in these conversations and reward community members for their engagement with their brand.”

For more information, contact Dug Nichols, by email dug(at)kidizen(dot)com or phone 415-350-0608.

Links:
June and January Community Powered by Kidizen

About Kidizen
Kidizen was founded by Dori Graff and Mary Fallon, two marketing mamas who knew there had to be a better way to pass along the beloved (but outgrown) kidstuff that was taking up too much space in their homes. The solution was an online marketplace where families can easily sell, shop, and share kids clothes and accessories. Today Kidizen is approaching half a million members with thousands of new listings every day, all within a trustworthy and environmentally-friendly parent community.
https://www.kidizen.com

About June & January
June & January believes that kids are fun, and their clothes should be, too! Our aesthetic is full of bright colors and bold prints, with modern babies, tots and kiddos in mind. Our team (thirteen, currently!) is comprised of hard working women and mothers who believe in our aesthetic and are essential to our team. Most of our staff works remotely (between us all we cover 6 different states!) and loves having the opportunity to have a fulfilling career while not compromising their ability to be with their own babies.
https://www.juneandjanuary.com/

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Dug Nichols
Kidizen
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