Tatango Acquires Plyfe to Expand Mobile Communications Platform

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Tatango to Add Leading Interactive Mobile Web Software Solution

Tatango, the industry leader in text message marketing software, is acquiring New York based Plyfe, which enables marketers to create interactive mobile optimized experiences.

Founded in 2011, the Plyfe team developed revolutionary mobile experience technology that gives marketers the ability to create personalized, simple mobile web experiences, without the need for a developer. With Plyfe’s software, marketers can easily create mobile optimized experiences such as a Personality Quiz, Swipe Left/Right (Tinder for anything), Trivia, Timed Trivia, Registration, Image Based Polling, Video Trivia, Video Polling, # Galleries, Sweepstakes, Leaderboards and more.

Driven by the mission to make mobile experiences as rewarding and engaging for consumers as they are easy for marketers to create, Plyfe amassed an impressive list of brands and digital agencies who have used the technology over the last several years. That client list includes IBM, USA Today, Ogilvy, Unilever, VaynerMedia, Toyota, Campbell’s and more.

Following the acquisition, Plyfe’s technology will be integrated into the Tatango platform. By integrating this technology, brands will be able to send interactive mobile web experiences, through SMS, MMS or RCS messaging, which boasts a 99% open rate.

“Tatango is the most comprehensive enterprise text message marketing solutions for brands,” said Derek Johnson, President and CEO of Tatango. “Now it will include the mobile web, which is a vital component of a brand's text message marketing initiatives. Our customers will be very excited to have a complete mobile messaging suite to help them grow their businesses and enhance the customer’s mobile journey.”

“For years, brands have had to settle on using different sets of technologies to create a single mobile messaging experience for their customers. With Tatango's acquisition of Plyfe, brands will be able to create, send and track their mobile messaging campaigns all under Tatango's software platform.”

"We are very happy that the team at Tatango identified the advantages of Plyfe's mobile optimized experience technology and the value it will bring to customers," said Jeff Arbour, CEO of Plyfe. "Tatango is full of fantastic and visionary people and I'm confident that with this acquisition the Tatango platform will further establish itself as the leading text message marketing platform."

About Tatango

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world.
Tatango is a privately held corporation headquartered in Seattle, WA, with investments from the Seattle Alliance of Angels. For more information visit: http://www.tatango.com.

About Plyfe

Without the need for a developer, Plyfe gives marketers the ability to easily create mobile web experiences such as a Personality Quiz, Swipe Left/Right (Tinder for anything), Trivia, Timed Trivia, Registration, Image Based Polling, Video Trivia, Video Polling, # Galleries, Sweepstakes, Leaderboards and more. Founded in 2011, clients such as IBM, USA Today, Ogilvy, Unilever, VaynerMedia, Toyota, and Campbell’s have used the Plyfe platform to create simple, and engaging mobile web experiences

Plyfe is a privately held corporation headquartered in New York, NY, with investments from Initial Capital, General Catalyst Partners, Crosscut Ventures, Brad Harrison Ventures, and angel investors. For more information, visit http://www.plyfe.com.

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Derek Johnson
Tatango
+1 2062746599 Ext: 131
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since: 07/2009
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