WorkBook6 Tapped to Host Strategic Partnership Workshop, Kick off LeadsCon 2018

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Focusing on the variety of industries and verticals impacted by strategic partnership, second annual event brings 200 thought leaders together for education, networking

WorkBook6. We Power Partnerships.

Membership groups, brands and publishers can all capitalize on partnerships to further drive their growth efforts in a meaningful way.

Leading strategic partnership marketing firm WorkBook6 today announced the company will again host the Strategic Partnership Workshop, a pre-event workshop put on in partnership with LeadsCon’s annual Las Vegas event.

Created for senior, revenue-focused leaders, including CEOs, CMOs, CROs, and marketing and business development leaders, the content featured at the 2018 workshop was built to inform and educate business development and marketing teams on the increasingly important role strategic partnership marketing plays in today’s leads ecosystem.

“When we sat down six months ago to plan what we wanted the Strategic Partnership Workshop to be, our team realized just how important it was to bring all facets of the partnership ecosystem together,” said WorkBook6 founder and CEO JT Benton. “It’s become increasingly clear to us that strategic partnerships deliver very meaningful benefits to all of the parties to these engagements. Membership groups, brands and publishers can all capitalize on partnerships to further drive their growth efforts in a meaningful way.”

Comprised of five sessions over four-hours, the event will feature senior partnership leaders from top-tier companies such as NBKC Bank, Insuramatch, Spring Venture Group, Facebook, Active Prospect and Motus.

“Our business is partnership. For us, this event is about bringing to light the incredible opportunities that strategic partnerships can create in the customer acquisition ecosystem. Attendees will see a real focus on demonstrating both the feasibility and the potential outcomes of strategic partnerships in real world scenarios,” said Benton.

Benton added that the content, while curated by WorkBook6, is entirely first party-driven. “So often workshops become a sales pitch. That’s not what this is about for us. It was important to us that we have senior brand leaders lead the sessions – our job is merely to give them a venue and support their incredible work.”

Registration is still open to the Strategic Partnership Workshop as part of LeadsCon Las Vegas 2018; interested participants are invited to to learn more.

About WorkBook6
We Power Partnerships. Uniquely positioned across four primary service areas, WorkBook6 combines strategic leadership with unparalleled experience across all facets of Strategic Partnership Development, Marketing Program Management, Media Monetization and Affinity Organization & Membership Group engagement. WorkBook6’s technology leverages the efforts of a diverse team to power dozens of partnerships throughout a wide range of industry categories, building sustainable revenue for our partners across the customer acquisition and customer retention ecosystems.

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About LeadsCon Las Vegas
If finding, nurturing and converting quality leads are essential to your business’s growth and success, then LeadsCon is perfect for you. Nearly 5,000 people rely each year on LeadsCon (Las Vegas and Boston) for unparalleled insights and access to marketing leaders. With a content agenda personally programmed by the award-winning editorial team of LeadsCon— featuring the biggest names, the most emerging experts and the most candid industry experts—it’s no surprise that we’re the most-attended conference on performance marketing and lead-gen. The opportunities to do business at LeadsCon are going to be greater than ever before—so don’t miss out on the connections and knowledge that will give you an advantage on the competition.

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