Snapitscrew partners with Q&A for for USA launch

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The Snapit Eyeglass Repair Kit is the first improvement to repair kits in decades and means no more using tiny screws to fix eyeglasses. Following an update of the product packaging, the company are pleased to announce a partnership with Q&A Media Resources to access the USA retail and distributor market place. http://www.snapitscrew.com

New Snapit Packaging

The product launch process was difficult but when I broke my own eyeglasses and had them fixed with Snapit in 30 seconds I knew I had something I needed to get to the market

The clever part of the repair kit is the patented Snapit screw which takes the pain out of eyeglass repair. Instead of having to use the traditional tiny screws which are hard to hold and handle, the Snapits have a longer feeder tab which act as a guide to make the whole fix process very easy. The inventor, Nancy Tedeschi commented that “"The product launch process was difficult but when I broke my own eyeglasses and had them fixed with Snapit in 30 seconds I knew I had something I needed to get to the market."

The patented screw has become one of the most talked about products in the optical industry and is used by thousands of optometrists in USA as well as by international optical chains such as Specsavers and Magrabi. The consumer repair kit can be used to fix everything from sunglasses to children's glasses.

The product was originally soft launched in various markets to test consumer reaction and is already in various stores such as Maplin and Robert Dyas in the United Kingdom. With the recent packaging refresh, the company have joined forces with Q&A Media Resources to target retail and distributor clients in the USA. Cindy Lawrence, Managing Partner of Q&A stated, “The newly designed, eye-catching and visually descriptive packaging grabs the eye of the consumer in that critical 3-second decision window. We are thrilled with the endless placement opportunities for this reinvention of a classic impulse item.”

Snapitscrew are also looking for international distributor partners to help them reach the global marketplace; You can contact them here

The Snapitscrew already has multiple patents granted across USA, Australia, South Africa, Philippines, Russia, Hong Kong and China as well as patents pending in various other territories.

The history behind the creation of Snapitscrew

The product was the brain child of Florida based Nancy Tedeschi who was not originally from the optical industry. Her mother was on a mission trip in Nicaragua and the arms of her eyeglasses fell off. In an attempt to find a quick fix for her glasses she threaded a dangly earring through her glasses hinge to devise a makeshift screw and unexpected fashion accessory. Little did she know but this was to receive her an uncanny amount of attention and being bombarded with compliments from strangers asking her where she bought her “glasses charms” from.

She then challenged her daughter Nancy to invent a similar charm for eyeglasses. During the process Nancy realised how difficult and awkward it was use an eyeglass hinge screw. Each screw took about 25 minutes to insert which is when she had an epiphany and the Snapit was invented.

Since its launch, Snapit has won the top prize and the People’s Choice Award at the National Invention Contest sponsored by the Inventor’s Club of Kansas City, received the Award of Excellence from the US Optical Laboratories Association, and won both the 2011 award of excellence for the Australia optical association and the 2011 national hardware retailers chose award. The consumer repair kit was also one of three winners in Walmart’s ‘Get on the Shelf’ contest and most recently, Snapit was nominated for the Best Lab Value Enhancer product by the Vision-X Awards two years in a row.

Nancy now spends a lot of time giving back the community helping new inventors and feeding the homeless near where she lives in Daytona Beach. See more on the Snapit story here

About Snapitscrew
Snapitscrew manufactures and sells the patented Snapitscrew Eyeglass Repair Kit. They have a number of worldwide Patents as follows:-

United States Patent #: 8070403, 8375546, 8556556, 8997327, 9493972
Canada Patent #: 2695751
China Patent #: 2L2008 80102133.2
Philippines Patent #: 1/2010/500274, 1-2010- 500385
Australia Patent #: 2008283850, 2011101044
Russia Patent #: 2493446
South Africa Patent #: 2010/03664
EPO Patent #: EP08782656
Hong Kong #: HK1147791

Notice of Allowance:
Japan
Patents Pending:
Brazil
Korea
India

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Nancy Tedeschi

Nancy Tedeschi
@SnapItScrew
since: 02/2011
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