Impact XM adds Visionary Tom Frisby to Lead Creative and Marketing

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Impact XM today announced the hiring of noted industry creative Tom Frisby to fill the newly created role of VP of Creative and Marketing.

Tom Frisby

Tom is a storyteller and early adopter who always has his eye on emerging trends and technologies. He understands how to transform even the most complex concepts and ideas into experiences.

Impact XM, a global experiential marketing agency with a forty-five-year heritage of crafting strategic audience engagements that power brand experiences, today announced the hiring of noted industry creative Tom Frisby to fill the newly created role of VP of Creative and Marketing. Frisby, a 25+ year industry veteran, will be a keystone in the continued growth of Impact XM as a strategic, story-driven experiential agency that builds clients' businesses through targeted engagements, digital communications, and exciting environments.

Frisby is well-known as an innovator who inspires companies to elevate the levels of experiential and engagement in their face-to-face marketing. He has delivered the keynote presentation at EDPA and CEMA’s annual industry conferences and has received rave reviews as a member of the EXHIBITORLIVE! faculty for over 20 years, including the popular “Trends with Benefits” session.

“Our decision to bring Tom on board underscores Impact XM’s commitment to deliver the most innovative creative and experiences to our clients,” said Jared Pollacco, President of Impact XM.

“We are extremely excited to have Tom join our organization,” added Stephen Mapes, Senior Vice President of Strategy, “Tom is a storyteller and early adopter who always has his eye on emerging trends and technologies. He understands how to transform even the most complex concepts and ideas into experiences.”

About Impact XM (http://www.impact-xm.com)
Impact XM crafts strategically driven, creatively focused brand stories through live and digital experiential marketing that delivers measurable results for its clients.

Trusted by some of the world’s most respected organizations, the agency has a forty-four-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics across business and consumer trade shows, user conferences, event activations and digital engagements. Impact XM clients operate across a variety of industries, including the Aviation, Healthcare, Technology and Industrial sectors.

Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Washington D.C. and Zurich. More information can be found at: http://www.impact-xm.com.

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Charles Sanchez
Impact XM
+1 (732) 274-2000 Ext: 3544
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Steve Mapes
Impact XM
(732) 274-2000 3273
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@Impact_XM
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