Direct Response Marketers Gather for Mid-Winter Global Trade Conference
MCLEAN, Va. (PRWEB) February 20, 2018 -- The Electronic Retailing Association (ERA – Retailing.org) expects more than 400 national and global direct response consumer marketers from 37 countries to attend its annual Great Ideas Summit (GIS) February 26-28 in Miami, Florida, at the Eden Roc Miami Beach Resort.
Companies attending GIS sell products primarily through measurable, direct-to-consumer channels, such as direct-response television (DRTV), radio, and online. The event attracts C-level direct-to-consumer (D2C) leaders from recognized household brands and suppliers within the $350 billion industry. It’s not uncommon for GIS participants to walk away with potential multi-million dollar deals in hand to launch and market the next “must have” consumer product, like Copper Fit®, Gotham Steel®, Maxi Climber®, or Bavarian Edge®.
When they aren’t networking and deal-making, GIS attendees also learn about current direct response industry news, insights, and regulatory guidelines. Hot 2018 topics include how to combat product counterfeiting, an illegal practice faced by most direct response marketers. Net neutrality and the internet sales tax are also topics on the minds of attendees.
Conference speakers include leading direct response industry experts, like Ranjit Mulgaonkar, Vice President of Amazon Business for TeleBrands, Inc., and many others.
“The Great Ideas Summit has proven itself over the years to be a major D2C industry destination for business development and an opportunity for attendees to grow strategic partnerships,” said Bill Sheehan, ERA’s Executive Vice President.
For more information regarding the Great Ideas Summit, visit: retailing.org/greatideas.
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Upcoming 2018 ERA direct-response industry events:
ERA Network Chicago - March 11, 2018;
ERA Government Affairs Fly-In – May 2018;
D2C 2018 Convention – September 24-27, 2018.
Stay up to date with ERA events by visiting our website.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media, and radio to achieve a consumer-direct, measurable, and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools, and information, ERA is the voice of the direct-to-consumer industry in the nation’s capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is dedicated to building consumer trust in direct response-marketed products and services. To learn more about ERA, visit Retailing.org.
CONTACT:
Megan Quinn, Media and Communications Manager – Electronic Retailing Association
mquinn(at)retailing.org
(703) 841-1751
Megan Quinn, Electronic Retailing Association, http://www.retailing.org, +1 (703) 841-1751, [email protected]
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