Noritake Launches New Exclusive Colorwave Sand and Colorwave Curve at Bed Bath & Beyond

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Noritake expands the Colorwave Collection with a new color, Colorwave Sand, and a new place setting shape, Curve, available exclusively at Bed Bath & Beyond and BedBathandBeyond.com.

Noritake launches Colorwave Curve, exclusively at Bed Bath & Beyond

Noritake launches Colorwave Curve, exclusively at Bed Bath & Beyond

The Colorwave Collection continues to be a success story throughout North America, and this year we are celebrating 20 years since its introduction.

Noritake is pleased to announce the launch of Colorwave Sand, exclusively available at Bed Bath & Beyond and BedBathandBeyond.com. Colorwave Sand is available in 4 place setting shapes and multiple accessories, and is designed to mix and match with other colors in the Colorwave Collection. In addition to the new color introduction, Noritake has expanded the place setting shape options with the addition of Curve, available in 7 colors, also exclusive to Bed Bath & Beyond.

Colorwave Sand has a matte-textured, deep coloration on the outside suggestive of a rolling dune, smooth pebbles, or sun-bleached driftwood, and a glossy, cream-colored glaze on the inside. 4 place setting options are available: Curve, Coupe, Rim, and Square. These components are available as boxed place settings and also individually, to maximize opportunities for personalization. In addition, the full suite of accessories and serving pieces is also available. This collection is easily transitioned from a casual dinner on the couch to a more formal holiday table, and the neutral tone of Sand is always a classic choice.

Colorwave Curve, the newest place setting shape in nearly a decade, offers the perfect balance of color between the existing coupe and rim place settings. This new shape is available exclusively at Bed Bath & Beyond, in Colorwave Blue, Clay, Graphite, Raspberry, Sand, Slate, and Turquoise.

“The Colorwave Collection continues to be a success story throughout North America, and this year we are celebrating 20 years since its introduction. We are constantly expanding the offerings in Colorwave, and are thrilled to expand our partnership with Bed Bath & Beyond in the development of a new shape and color that will be available exclusively to their customers. Not only are we creating dinnerware in a neutral shade with wide appeal, we are also creating an opportunity for current Colorwave owners to expand their collection and explore the opportunities of mixing and matching,” says Peter Goldberger, Noritake’s Executive Vice President.

The Colorwave Collection has been one of the top registering and selling dinnerware collections for the past 20 years. Each color makes a bold statement while complementing each other perfectly. The 16 dinnerware colors available at Bed Bath & Beyond have a matte-glaze solid color on the outside and a glossy, cream-colored glaze on the inside. Available colors are: Apple, Blue, Chocolate, Clay, Graphite, Green, Ice, Mustard, Plum, Raspberry, Sand, Slate, Spruce, Terra Cotta, Turquoise, and White. There are 4 Colorwave place setting shape options, Curve, Coupe, Rim and Square. These distinct shapes and colors allow the consumer to create a unique table setting by mixing and matching.

Colorwave dinnerware is made of fine stoneware that is safe in the microwave, dishwasher, and freezer.

The Colorwave Collection, including Colorwave Sand and the new Curve shape, is available now. To see the entire Colorwave Sand and Curve offerings, please visit bedbathandbeyond.com.

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Jamie Sanford
Noritake Co., Inc.
+1 (201) 796-2222 Ext: 241
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@NoritakeChina
since: 06/2010
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