Cannabis Programmatic Introduces Data Management Services

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Cannabis Programmatic is simplifying the technology necessary for cannabis advertisers to get to know their customers.

Alcohol companies are using it. Tobacco companies are doing it. Car dealerships are using it. All of these businesses want to know exactly what their customers want.

Cannabis Programmatic launched in 2017, offering cannabis businesses a platform to enter the digital advertising world via the use of their RTB platform and direct site network. Today the ad tech company announced that it is introducing data management services to their advertisers, giving the industry an opportunity to collect and analyze customer data and understand consumers on a new level.

“Data collection technology is a valuable tool for any business struggling to get to know their customers,” says Cannabis Programmatic’s Chief Technology Officer, James Lewis. “Alcohol companies are using it. Tobacco companies are doing it. Car dealerships are using it. All of these businesses want to know exactly what their customers want.”

For the first time, cannabis advertisers have the capability to see who is interacting with their sites and advertisements in real time. By developing rich data sets on high-performing demographics, businesses can create more relevant content and build stronger connections with their base. Businesses on the Cannabis Programmatic platform know where their customers are coming from, and by better understanding the demographics and behavior of site visitors advertisers can better manage their ad spends, targeting individuals most likely to respond. Consumer interests evolve rapidly, and combining campaign performance information with Cannabis Programmatic’s global database offers even deeper insights about a business's most valuable potential customers.

Cannabis Programmatic’s data management services are now available to dispensaries, edible companies, concentrate companies and ancillary product companies in the United States and Canada.

About Cannabis Programmatic

Cannabis Programmatic is an Oregon based company and a one-stop shop for buying and selling digital ads for the cannabis industry. When a business uses Cannabis Programmatic, they can place ads on a network of over 25,000 direct publishers. The Cannabis Programmatic support and operations team has over 20 years of experience in tech and optimizes each campaign based on its unique needs.

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Chelsea Russell
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