GammaTech Changes Name to Durabook Americas

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Change reflects focus on globally renowned rugged computer brand and increasing interest in rugged mobile devices

The ‘Durabook Americas’ name is ideal, for our channel partners and us, from a branding and marketing perspective.” Tom Wang, President, Durabook Americas.

GammaTech Computer Corporation, the North American branch of Twinhead International Corporation, today announced it has changed its name to Durabook Americas, Inc. The new name reflects the company’s longstanding focus on the DURABOOK brand as well as changing market conditions that emphasize the need for reliable, purpose-built, mobile computing solutions.

GammaTech distributed its line of laptop computers from the late 1980s into the new millennium, at which point shifts in the market required it to forge a new path. Due to increasing commoditization in the PC industry, the company adjusted its business model to focus on industrial and application-specific systems like those used by the military, public safety, oil & gas and field service organizations. This move allowed it to leverage its expertise in designing, manufacturing and supporting mobility solutions, in a more differentiated and less crowded market.

In 2000, the company manufactured its first military-grade rugged notebook, followed by the introduction of the DURABOOK brand in 2002. DURABOOK quickly expanded – now featuring ruggedized laptops, tablets, and all-in-one computers – to meet the demands of customers in a broad range of markets that require rugged mobility solutions.

“We have focused, almost exclusively, on rugged computers for the last 17 years,” said Tom Wang, President, Durabook Americas. “Our customers come to us because they need the reliability and functionality our DURABOOK devices offer. As our company has evolved to focus on rugged mobile computers solutions, its time our name experienced the same evolution. The ‘Durabook Americas’ name is ideal, for our channel partners and us, from a branding and marketing perspective.”

Known for reliability, performance and attractive acquisition costs, the DURABOOK brand has a loyal customer base around the globe, including most branches of the U.S. Armed Forces, public safety agencies across the country, numerous field service organizations, as well as companies in oil & gas, logistics, healthcare, utilities and automotive markets.

"We also see market changes that make the new name timely. Field workers that previously were not ‘connected’ are having their workflows digitized at a rapid rate. These workers are often in non-traditional environments where consumer-grade technology doesn’t offer the reliability needed to get the job done. ‘Durabook Americas’ better communicates our value proposition to these customers,” continued Wang.

The new name goes into effect immediately.

Durabook Americas Support Services
To help its customers address the challenges and complexity of deploying and managing their mobility solutions, Durabook Americas offers a wide range of support services, including device customization, consulting, disk imaging, deployment assistance, installation, extended and no-fault warranty options, warranty depot repair center with 48 hour turn-around-time, live call center, device retirement, and an online support center for drivers and manuals.

Availability
DURABOOK rugged computers are available from authorized resellers. All products include a standard three-year warranty. The R8300 and R11 warranty also covering accidental damage. For warranty details go to http://bit.ly/DurabookWarranty. Sales inquiries for DURABOOK products should be directed to Sales(at)DurabookAmericas(dot)com or 800-995-8946.

About Durabook Americas
Durabook Americas, Inc. is the North American branch of Twinhead International Corporation, a leading manufacturer and customizer of rugged computing solutions, including the globally acclaimed DURABOOK brand. Driven to meet customer needs, DURABOOK devices are designed, manufactured and tested in-house to assure maximum quality and reliability. These cost-effective ruggedized laptops, tablets, and all-in-one PCs are high-performance solutions that increase productivity, drive a clear return on investment and deliver a low total cost of ownership for government and enterprise customers in markets like oil & gas, power & utilities, field service, military, and public safety.

Durabook Americas, Inc. is headquartered in Fremont, California and provides final assembly, inventory, services, and technical support. For more information on GammaTech and the DURABOOK product line, visit http://www.DurabookAmericas.com.

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