Potomac International Partners Launches, Combining Leading Lobbying, Public Affairs, and International Consulting Firms

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Advisory Board includes Heritage Founder Edwin J. Feulner and Cassidy & Associates Founder Gerry Cassidy

Today, leaders from some of Washington's leading public affairs and government relations firms have announced the formation of a new strategic consulting firm, Potomac International Partners (Potomac).

Potomac will combine the expertise and experienced leadership of several successful advocacy firms to offer clients strategic counsel, integrated programs, and campaign management through three main practice areas: Government Relations, Advocacy Communications, and International Consulting. Potomac will be based in Washington with offices in New York, Silicon Valley, and affiliates in Latin America, Asia, and EMEA.

The firm has named a bipartisan advisory board with national reputations in politics, business, media, public policy, and national security. Advisory board members include Edwin J. Feulner, founder of the Heritage Foundation; Gerry Cassidy, founder of Cassidy & Associates; Bill Press, a nationally syndicated journalist and best-selling author; and General Douglas Fraser (USAF ret), former commander of U.S. Southern Command. The advisory board will provide strategic direction to Potomac's executive leadership and will help guide the firm's growth and expansion.

"Navigating the halls of government in Washington, in the states, and around the globe has never been more challenging than it is today, and there is no substitute for the experience our team has gained through decades of walking those halls and working in public policy at every level," said Feulner. "We've assembled a best in class group of bipartisan leaders with established reputations and acumen who have guided successful campaigns for many different types of clients."

The leadership team of Potomac will include:

-- Honorable Mark D. Cowan, a Presidential appointee, founder of The Jefferson Group and a former partner at Patton Boggs;
-- Jim Weber and Bernie Merritt, founders of Weber-Merritt, a political advocacy and communications firm;
-- Ed Brady, former chair of the National Association of Home Builders and a housing and home finance expert;
-- Honorable Phil Bond, founder of Bond Associates and former Undersecretary of Commerce;
-- Patrick Murphy, prominent Democratic advisor, former Nevada legislator, Clinton Administration appointee, and Democratic National Committee Vice-Chair;
-- Honorable Aaron T. Manaigo, a former New York-Bronx County elected official, and a founder of international business consulting firm Global Political Solutions;
-- Philip Armstrong, founder of PCA&CO Communications and a former executive with Zeno Group, Earle Palmer Brown, and Hill & Knowlton, who will lead the firm's office in New York City;
-- Adam Rak, former global executive at Symantec, who will lead the firm's West Coast operations in Silicon Valley.

"To be successful managing issues and impacting public policy, clients need to be represented by bipartisan teams with a comprehensive set of skills," said Cassidy. "Potomac will combine lobbying and regulatory consulting with media communications, digital engagement, and a grassroots ground game, and our teams will be led by seasoned pros who've worked together for many years. Bringing them under one roof made perfect sense."

The International Consulting practice will offer domestic clients advice and support on entering new overseas markets, helping U.S. companies address the regulatory and political risks they may face breaking into new overseas commercial and government markets. In addition, the international team will help foreign governments engage with the U.S public/private sectors, and provide market entry solutions for foreign companies attempting to navigate the U.S. market.

Potomac currently represents a range of corporate, trade association, and NGO clients and has a broad set of public affairs and issues management capabilities, including lobbying, regulatory consulting, data analytics and targeting, grassroots mobilization, content development, and creative design, social and digital engagement, media relations, digital advertising, and federal marketing.

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