Pursuit Channel Engages Nielsen for Audience Measurement

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Pursuit Channel will begin reporting on the size and demographics of its network television audience through a new long-term agreement with Nielsen.

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After several months of analysis and testing, effective immediately, Pursuit Channel will begin reporting on the size and demographics of its network television audience through a new long-term agreement with the advertising industry's original and most globally trusted source - Nielsen.

"While previously Pursuit had relied on third-party audience measurement from other providers it has concluded that with recent expansion onto additional distribution platforms and strong audience response to its improving programming schedule, it is time to move to Nielsen," said Rusty Faulk, CEO of Pursuit Channel. "We look forward to working with Nielsen to develop deeper insights into avid viewers of the outdoors TV category."

"Our brand has risen quickly becoming one of the highest profile brands in outdoor enthusiast entertainment with high quality content and emotionally connected viewers," said Scott Boos, head of U.S. ad sales and investment of Pursuit Channel. "Along with this rapid growth comes a responsibility to the advertising community to provide the very best analytics available. We take that responsibility seriously and joining forces with the Nielsen family is at the center of the business model."

Pursuit Channel showcases dozens of America's leading award winning outdoor television series, including Destination Baja, Ducks Unlimited TV, Fly Rod Chronicles, Deer and Deer Hunting and Gamekeepers of Mossy Oak.

Featuring the outdoor category's largest universe of HD homes, Pursuit Channel is distributed nationally on linear and digital television systems including DIRECTV HD (604 PRST), AT&T HD (1644 PRST) and DISH Network (393 PRST) subscribers, and it is available to all FiOS by Verizon (818 PRST) and CenturyLink Prism (1677 PRST) subscribers. Pursuit Channel first launched in 2008.

CONTACT: Pursuit Channel @ (334) 544-0701

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Ariel Shnerer
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