Modern Acupuncture™ Appoints StrawberryFrog New York

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World's First Acupuncture Franchise Appoints StrawberryFrog New York in Branding Partnership

Modern Acupuncture

We are thrilled to have StrawberryFrog join the Modern Acupuncture family to define our brand strategy and steward our growth nationally in 2018.

Modern Acupuncture™, the nation’s fastest growing health and wellness franchise, has partnered with the movement marketing firm, StrawberryFrog, to build a powerful brand through creative marketing opportunities.

Modern Acupuncture is the first franchise to make the natural health and cosmetic benefits of acupuncture available to people in an accessible and affordable delivery. Combining a healing form that has been validated by thousands of years of practice with a modern, clean and spa-like environment, Modern Acupuncture provides guests with a peaceful sanctuary that they can make part of their regular routine. The cosmetic acupuncture offering is a true differentiator that has become increasingly popular at each location, providing a safer and more natural alternative to reduce and prevent fine lines and wrinkles.

“We are thrilled to have StrawberryFrog join the Modern Acupuncture family to define our brand strategy and steward our growth nationally in 2018,” said Matt Hale, co-founder and CEO of Modern Acupuncture. “As StrawberryFrog specializes in brand movements, we are confident that this unique approach will not only build a powerful brand, but will grow passionate fans and make Modern Acupuncture one of the most known brands in the country.”

StrawberryFrog is a New York-based Cultural Movement firm. Since 1999, the company has built some of the world’s most iconic brands such as Google, Jim Beam, Heineken, SunTrust and Emirates Airline and Asics. Founded by Scott Goodson, the firm brought the idea of Movement Marketing to the world.

“We selected StrawberryFrog because of their track record building movements for some of the world’s most iconic brands like IKEA, Smart Car and Jim Beam,” said Chad Everts, Chief Development Officer of Modern Acupuncture. “We hand-picked the StrawberryFrog team that led and built the European Wax Center brand into one of the most successful franchises in the U.S.”

StrawberryFrog Founder, Chairman Scott Goodson said, “My team and I are very proud to be working with Matt, Chad and the leadership team of Modern Acupuncture. They have an extraordinary experience. Our ambition is to define a meaningful brand movement for a modern version of a three thousand year old, proven medicine. Creative opportunities do not come bigger or better in the beauty and wellness space.”

Modern Acupuncture is on track to have 60 stores open by year end, with a total of 500 licenses sold to date among 32 states. For more information about franchising opportunities, please visit modernacupuncturefranchise.com.

About Modern Acupuncture™
Modern Acupuncture™ is a franchise concept transforming the alternative medicine market and acupuncture industry. Offering an approachable, natural pathway, validated by thousands of years of practice to better health and wellbeing, Modern Acupuncture™ is the first franchise to deliver the natural health and cosmetic benefits of acupuncture in a retreat-like setting in highly accessible neighborhood locations across the country. Founded in 2016 and based in Scottsdale, Ariz., Modern Acupuncture™ currently offers area developer and franchisee opportunities to qualifying entrepreneurs. ACU Development, LLC is the franchisor of MA Modern Acupuncture™ franchise locations and an operator in some states. In California, Florida, Kansas, New Jersey, Nevada, Oregon, Tennessee, and Washington, ACU Development, LLC and its franchisees provide management services to affiliated professional acupuncture practices. For more information, please visit http://www.modacu.com or call (480) 999-5505.

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Melissa DiGianfilippo
Serendipit Consulting
since: 04/2010
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