WayBlazer Partners with Emirates Vacations to Launch First-to-Market Chatbot Ads that Capture Real-Time User Intent

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The cutting-edge ad campaign drove 87 percent lift in engagement compared to Emirates Vacations’ traditional click-through ads

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“Our partnership with Emirates Vacations exemplifies how artificial intelligence is transforming the travel industry."

In partnership with WayBlazer, the AI-powered travel recommendation engine, Emirates Vacations has launched a cutting-edge advertising campaign using an AI-powered chatbot that interacts with users directly through in-page display ads. The first-to-market ad unit drove an 87 percent lift in engagement when compared to traditional click-through ads.

The AI-powered chatbot ad elicits online shoppers to engage with Emirates Vacations by asking trip-planning questions and then recommending trip destinations and vacation packages based on shoppers’ context and real-time intent.

The ads are powered by WayBlazer’s travel recommendation platform, which uses conversational commerce and artificial intelligence to personalize the digital shopping experience. The ads draw on publisher content, user intent and preferences as well as advertiser inventory to personalize and contextualize recommendations. Upon engagement, the chatbot can prompt users to take action on the Emirates Vacations’ website or escalate the conversation to a human representative if needed.

“Our partnership with Emirates Vacations exemplifies how artificial intelligence is transforming the travel industry,” said Noreen Henry, CEO of WayBlazer. “By leveraging rich data analytics and natural language processing, our chatbot ads are allowing Emirates Vacations to interact with customers across touchpoints and increase conversions.”

The launch of the chatbot ads is part of WayBlazer and Emirates Vacations’ ongoing mission to provide travelers with the most efficient and seamless travel search and booking experience possible. The two companies first collaborated last year to provide customers a virtual travel planner on the Emirates Vacations site.

“Emirates Vacations is focused on the customer experience, and by partnering with WayBlazer we are excited to be leading the way in bringing in-advert conversational search right to consumers,” said Ailsa Pollard, SVP of Emirates Vacations. “We’re committed to understanding what our customers want, and we’re leading the charge in transforming the modern traveler’s shopping experience.”

For more information or to schedule a demo, please visit wayblazer.ai.

About WayBlazer
WayBlazer is a B2B company that uses artificial intelligence-driven software to transform online travel planning. By dynamically merchandising relevant products, images, and reviews, WayBlazer provides a personalized shopping experience with destination and hotel recommendations that match a traveler's trip needs. From discovery to shopping, WayBlazer's solutions work together to create customer experiences that drive conversion.

WayBlazer is led by travel and tech entrepreneurs Terry Jones, Founder of Travelocity/Founding Chairman of Kayak.com and Manoj Saxena, former GM of IBM Watson.

About Emirates Vacations
Emirates Vacations is the tour operating arm of award-winning Emirates Airline, and offers hand-picked holidays around the world, from almost 40 source markets. With Emirates’ ever-growing network across six continents, there is an increasing range of coveted destinations and vacation types on offer – sublime islands, vibrant cities, all-inclusive family vacations, romantic retreats, idyllic cruises and once-in-a-lifetime experiences. Learn more at emiratesvacations.com

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Lucas Strombeck
WayBlazer
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