Up Mountain Switchel Featured as a Top Trend for 2018 by Forbes and POPSUGAR

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Leading editors and analysts agree that consumers want the “back-to-the earth” health at the heart of Up Mountain Switchel

Up Mountain Switchel

Revered for its natural gut, anti-inflammatory and detox benefits, Up Mountain Switchel has been named as a 2018 trend by Forbes and as a top 15 Superfood by POPSUGAR. With a widespread reach of 56 million and 100 million respectively, this is no small recognition.

Up Mountain Switchel is a delicious heritage beverage that boasts just 4 pure ingredients: Organic Raw Apple Cider Vinegar, Fresh Ginger Root, Organic 100% Grade A Maple Syrup and Mountain Spring Water and no added preservatives. The original recipe was created by farmers in the 18th century to promote vitality during long days on the farm. Today, the ingredients, specifically apple cider vinegar, are revered for its ability to support a healthy microbiome. The taste of apple cider vinegar on its own can be off-putting and the deliciously concocted recipe from Up Mountain Switchel helps makes this healthful ingredient palatable. Up Mountain Switchel is also produced within a non-GMO, Organic and Vegan supply chain.

In an article entitled "Trends For 2018: The Upside-Down, Tech Reckoning, Time's Up, Citizenship," Forbes contributor and well known trend analyst Mary Meehan calls out switchels as part of the ‘gut health’ trend: “Fermented hipster drink switchels–an old-fashioned hydrating drink made with apple cider vinegar, ginger, and molasses, honey, or maple syrup–were originally made to help refresh farmers and others working outside in the sun all day. The natural electrolyte qualities are going to challenge all those sports drinks. Up Mountain Switchel is making a branded business of natural back-to-the-earth health.”

“These Are the 15 Superfoods Your Kitchen Needs in 2018,” POPSUGAR highlights switchel as “the new kombucha...there are tons of gut benefits, including easing inflammation, breaking down toxins, and providing potassium-rich electrolytes.”

"We are honored that Up Mountain Switchel has been identified as a top trend for 2018,” says Up Mountain Switchel founder, Ely Key. “We truly believe in the power of our heritage recipe and it’s wonderful to get validation from such prominent publications.”

Up Mountain Switchel is available in the natural food stores, including select Whole Foods, and online at drinkswitchel.com

About Up Mountain Switchel

Up Mountain Switchel is an independent, owner-operated, friends and family Vermont company dedicated to recreating the 18th century heritage vitality drink switchel with the freshest, purest, most functional ingredients. Each bottle of Up Mountain Switchel contains only four simple ingredients: local organic maple syrup, local organic apple cider vinegar, organic fresh ginger root, and Berkshire mountain water and is produced within a non-GMO, Organic and Vegan supply chain.

For more information about Up Mountain Switchel, please visit http://www.drinkswitchel.com. For media inquiries, requests for product samples and high res images please contact christieand.co, Margaret Marchuk at mmarchuk@christieand.co or at 805-969-3744

Join the Up Mountain Switchel community on Facebook, Instagram (@upmountainswitchel) and Twitter (@drinkswitchel).

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Margaret Marchuk
Christie Communications
+1 8059693744
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