So, if you’re able to lift your images from the standard, 2-D experience, into an immersive VR experience,” says Michal Hubschmann, founder of VDroom, “you’re keeping people on your website longer, which creates a stronger emotional attachment to your property, leading to more direct bookings
Berlin, Germany (PRWEB) February 28, 2018
People always look at the ‘Rooms’ page of a website before they book. That’s why these are the most valuable pages on a hotel’s website.
“So, if you’re able to lift your images from the standard, 2-D experience, into an immersive VR experience,” says Michal Hubschmann, founder of VDroom, “you’re keeping people on your website longer, which creates a stronger emotional attachment to your property, leading to more direct bookings.”
This is what the A23 Hotel discovered, recently, when they added a VR subdomain to their website.
Traffic to their website increased by 108% (adding more than 2,500 unique visitors), their Google ranking dramatically improved, and people are spending over 4 minutes, on average, virtually touring their property.
This has resulted in more direct bookings and higher RevPAR.
These results are understandable for several reasons:
1. Hardly anyone, these days, books a hotel room without first looking at reviews on TripAdvisor to get feeling for what a hotel is really like.
“So, why rely on reviews to speak for your hotel,” Michal asks, “when you can show people the unvarnished truth of your property by letting them experience it for themselves?”
This, she says, is how you can be open and honest when setting expectations. And when you do that well, guests know exactly what they’re going to experience, so they’re much more likely to choose you over one of your competitors.
And, 2. Although VR is still in its infancy, big players like Google, Facebook, and even Airbnb, have all jumped on the bandwagon, making a big push to promote this kind of content. So, people are quickly waking up to the fact that VR makes their travel planning easier and more enjoyable.
Because of this, big hotel brands, such as; Ibis, Mercure, Radisson, Wyndham, Best Western and Days Inn have all signed with VDroom, recently, adding a VR subdomain to their websites to help them capture the attention of this ever-expanding user group.
Getting set up his has been incredibly easy:
1. VDroom sends a photographer to a hotel to shoot each room in 360
2. Within a week, the hotel receives the finished product as a sub-domain add-on
3. They don’t have to make any changes to their current website
4. Then, since this is a web-based solution, anyone on the Internet can view these tours, whether they are using a desktop, tablet, mobile or VR goggles
On top of that, each hotel instantly starts enjoying targeted traffic from Google, Facebook, and VDroom’s visual search engine.
With this system, Michal says, people can scan the globe, zoom into to the country and city that they’re interested in, visit your property, see the room they want – and book it, instantly, while they’re still in the VR experience. There’s nothing else like this available on the market.
So even if your hotel already has 360 images, this is the only platform of its kind in the hospitality industry for people who just want to see your hotel in VR.
Because this process is so intuitive for users, “this creates an effortless direct booking channel for your property. And in a world where people are always competing for guests’ attention, higher engagement rates on your website can save you tens, even hundreds of thousands of dollars in OTA commissions a year.”
And Michal should know.
Michal founded and operated an OTA in her last business venture, employing over 80 people and generating revenues of over 100 million Euros a year; so, she understands conversion optimization forwards and backwards.
And now, with the benefit of that experience, the help of her original development team, and the growth of VR as a quick and easy travel planning too, Michal says she’s here to help you take hold of this competitive advantage to improve your revenues.
To set up a VR subdomain for yourself, like The Wyndham Duisburger just did, there is a simple, one-time 499.90 Euro fee for filming and setting up your virtual site, and then a 49.90 Euro monthly subscription, which includes analytics.
This investment, if divide by the initial increase in traffic at the Radisson SAS, comes down to just 22 cents per unique visitor, in their first month, and just 2 cents per visitor in following months. Clearly, this is a dramatic reduction from the cost of any PPC campaign.
And as an added benefit, Michal says you can also create individual links to specific rooms in your tours. This way, you can even tie your PPC campaigns to specific VR experiences, driving up engagement and enticing people to book direct.
You can talk with Michal at the annual IHIF + ITB event on March 6th at 7PM
Email at: michal(at)vdroom-travel(dot)com
Or call at: +972532868921