Packet Expands Edge Computing Footprint to Support Hatch’s Streamed Multiplayer Angry Birds Challenge at Mobile World Congress 2018

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Marseille datacenter deployment showcases how latency-sensitive workloads are driving diverse, specialized hardware to the edge

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We’re pushing the boundaries of edge computing by expanding first into the ‘football cities’ of the world, so that leading content providers like Hatch can be as close to end users as possible, while maintaining high-quality connectivity back to the wider internet.

Packet, the leading bare metal cloud for developers, has expanded its global edge computing footprint into Marseille, France to support Hatch, the on-demand mobile gaming platform (subsidiary of Rovio Entertainment, creator of Angry Birds). The deployment, which was accomplished in just three weeks, will be used to showcase Hatch’s technology at Mobile World Congress 2018 in Barcelona.

“With Mobile World Congress 2018 taking place in Barcelona, we want to showcase our real-time cloud gaming platform by serving it as close to the real edge as possible,” said Juhani Honkala, CEO at Hatch. “Deploying our bare metal Arm®v8-A based infrastructure with Packet in Marseille instead of Amsterdam reduced latency by over 50% to Barcelona - a saving of 20 milliseconds each way.”

Because Packet’s automation supports both x86 and Armv8 architectures without any need for virtualization or overlay networks, the company is uniquely positioned to serve these emerging edge computing workloads on increasingly diverse and specialized hardware.

“When it comes to workloads at the edge, the Arm ecosystem has decades of experience, relationships, and technical ‘know how’ to draw upon,” said Drew Henry, senior vice president and general manager, Infrastructure Business Unit, Arm. “From security and power efficiency, to high-performance custom cores, we’re pleased to see innovators like Hatch apply the unique advantages of the Armv8-A architecture.”

Packet has expanded rapidly over the past 12 months, growing from just four datacenters to 18 globally. The purpose of the expansion is to make distributed yet fully automated, un-opinionated infrastructure available to mobile gaming, IoT, augmented reality, and other emerging, latency-sensitive use cases.

“We’re pushing the boundaries of edge computing by expanding first into the ‘football cities’ of the world, so that leading content providers like Hatch can be as close to end users as possible, while maintaining high-quality connectivity back to the wider internet,” says Zac Smith, CEO at Packet. “Turning up Marseille with Hatch is a perfect showcase of our ability to rapidly deploy and automate custom infrastructure in almost any commercial datacenter in the world.”

While the Marseille deployment was timed for Mobile World Congress specifically to support Hatch, the new facility is available immediately for additional Private Deployments. As with all Packet deployments, the Marseille facility enables users to manage bare metal infrastructure via an elegant API or leading developer tools, including Terraform, Ansible, Canonical’s Juju, libCloud, Docker Swarm and jClouds.

About Packet
Packet is the leading bare metal cloud for developers. Its proprietary technology automates physical servers and networks without the use of virtualization or multi-tenancy - powering over 60k deployments each month in its 18 global datacenters.

Founded in 2014 and based in New York City, Packet has quickly become the provider of choice for leading enterprises, SaaS companies, and software innovators. In addition to its public cloud, Packet's unique "Private Deployment" model enables companies to automate their own infrastructure in facilities all over the world.

Packet is a proud member of the Open19 Foundation, as well as the Cloud Native Computing Foundation (CNCF), where it donates and manages the CNCF Community Infrastructure Lab. Additionally, Packet supports many open source projects, including Memcached.org, NixOS, Docker, and Kernel.org.

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Peter Moran
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