“Spanish is the second-most spoken language in the world - and has rich regional differences and nuances that impact OpenSlate's content quality and brand safety solutions. RedMas’s amazing team, relationships and track record makes them an ideal partner for Latin America."
NEW YORK and BUENOS AIRES, Argentina (PRWEB) February 27, 2018
OpenSlate, the leading social video analytics company, and RedMas, a digital advertising solutions company in Latin America and the US Hispanic market, have announced an exclusive sales representation agreement to expand in Spanish language countries, Central and South America. Through this agreement, RedMas will offer Latin American marketers OpenSlate’s unique portfolio of solutions focused on brand safety for video advertising.
OpenSlate provides measurement, targeting and analytics to advertisers to help them identify the high quality, brand-safe environments that are the most relevant to their messaging. OpenSlate brand safety solutions are available across hundreds of thousands of Spanish language ad-supported videos on YouTube.
“Spanish-speaking markets are of massive strategic importance to OpenSlate," said Guillermo Abud, Vice President, Business Development US Hispanic, LATAM & Spain at OpenSlate. “Spanish is the second-most spoken language in the world - and has rich regional differences and nuances that impact our content quality and brand safety solutions. RedMas’s amazing team, relationships and track record makes them an ideal partner for Latin America. We are excited to build upon our global success together.”
“We are very enthusiastic about becoming an exclusive sales representative of such an innovative company. OpenSlate's cutting-edge expertise will offer Latin American advertisers a total solution package, in terms of brand safety in video. As a result of this alliance, many advertisers who had decreased their investments in video due to brand safety issues, will now have world-leading technology available to continue investing with confidence,” said Javier Montanaro, VP of Sales LATAM at RedMas.
OpenSlate provides industry-leading content analytics to advertisers navigating the complexity of social video. The company's global data platform offers insight into the nature and quality of content on YouTube and is used by every major advertising holding company. OpenSlate is an inaugural member of the YouTube Measurement Program - which certifies that OpenSlate uses the highest quality methodology, accuracy in calculations, and clarity in metric definitions. The company was named one of the hottest ad tech upstarts of 2017 by Business Insider. Learn more at http://www.openslatedata.com.
RedMas is a leading digital advertising solutions company in Latin America and the US Hispanic market part of Cisneros Interactive. Among Redmas advertising products are: Audio.ad (digital audio advertising solutions), Story.ad (specialized in native advertising) and SmartyContent (business focused on video advertising formats). RedMas currently reaches an online and mobile audience of 135 million unique users per month.