StartApp Expands Presence in Asia, Brings Mobile Insights and Data Solutions to India

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Bikram S. Sohal, Former CEO & Co-Founder of GoSavvy, Has Been Named Head of India for StartApp

StartApp, a leading mobile media and data company, today announced the opening of their South Asia office in Bangalore, India, investing in the nation’s growing mobile market and expanding the company’s international presence. Headquartered in New York City, the company has additional offices in San Francisco, Beijing, Shanghai, Kiev and Israel.

Bikram S. Sohal, a seasoned entrepreneur and technology business leader, has been appointed Head of StartApp India. Mr. Sohal brings over 20 years of experience working with leading companies in the Asia-Pacific region, focusing on business development, product strategy and global sales management in the digital media, technology and e-commerce industries.

Prior to joining StartApp, Mr. Sohal was the CEO & Co-Founder of GoSavvy, a mobile commerce marketplace for unsold hospitality inventory. He was also the Vice President & General Manager of Turner Broadcasting in Hong Kong, leading the global expansion of CNNGo, a digital travel business. Sohal was also previously the General Manager of APAC Portal Operations for AOL where he launched AOL products and digital media brands across Asia Pacific.

"StartApp's Ad Platform is already well-known to the Indian app developer community," said Sohal. "I am looking forward to working with the StartApp team to grow the demand side of the business. We will assist marketers in India in connecting to their customers through StartApp's data-powered advanced media platform.”

StartApp, a pioneer in understanding the intents, behavior, and preferences of mobile consumers, leverages its database of over one billion mobile users to deliver innovative, mobile-driven solutions to its partners.

"Our new office in Bangalore, the hub of technology innovation in India, is crucial to expanding our business within the South Asian market," said Gil Dudkiewicz, CEO and Co-Founder of StartApp. “We are confident that pairing Sohal’s professional expertise with StartApp’s global insights will assure a successful launch, securing StartApp’s presence in one of the most competitive and largest mobile markets in the world.”

About StartApp

StartApp is a mobile media and data company that leverages its rich insights into mobile users' intents and behaviors to power innovative mobile-driven solutions that help partners optimize and better execute their business strategies. StartApp partners with over 400,000 applications, reaching over 1 billion MAUs worldwide. Founded in 2010, the company is headquartered in New York with offices around the world.

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Kayla Engebretsen
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