NASHVILLE (PRWEB) March 01, 2018
Altair Customer Intelligence is pleased to announce the addition of Jim Alcott to lead the firm’s Healthcare division. Jim was previously CEO of Alcott Marketing Science and has decades of experience in data science, analytics, and measured marketing.
“Healthcare is becoming an increasingly important part of our business as providers compete to increase access points and better understand and communicate directly with patients. Our data assets and analytics solutions are key to providers’ success,” explained Altair CEO David Hadaway.
“Jim is the ideal candidate to lead our efforts. He has been a thought leader in the marketing and analytics field for years, and he’s developed a number of cutting-edge approaches for healthcare site selection and other critical marketing needs including: patient acquisition, retention, and cross-sell,” Hadaway continued.
Alcott added, “I’ve known and respected the Altair leaders and team for years. It’s exciting to now be a part of their team. The additional resources they bring to the work I’ve been doing for clients will truly take it to the next level.”
Alcott will be located in the firm’s Cool Springs-area headquarters. Altair works with consumer data in the Healthcare, Financial, and Dental industries. Altair targets best prospects for these industries by using custom modeling and targeting metrics.