LOS ANGELES (PRWEB) February 28, 2018
MediaPoint Network®, the Leading Performance-Based Affiliate Network under The InterMedia Group of Companies® (IMGC), announces the appointment of Logan Connolly to the role of Vice President.
In his new position at the Woodland Hills agency, Logan will be a key component in managing and expanding MediaPoint’s Affiliate Network & Client base, acting as the company’s first point of contact, and overseeing revenue generation and day-to-day operations.
Logan has an impressive background in sales, business development, strategic marketing and management. He comes to InterMedia from his previous role as Director of Sales at REVShare, a division of Canella Media. There, he managed and developed a team of sales executives, identified and prospected clients, negotiated lead criteria, costs and budgets, managed key client relationships, and directed all aspects of campaign launch between internal divisions, third-parties, and advertisers.
“Logan has demonstrated an ability to identify potential advertisers and develop them into long-term, successful partners while at the same time developing and leading his team”, said Robert Yallen, CEO of IMGC. “His sales acumen partnered with his strong leadership, winning personality, and work ethic are assets that enhance MediaPoint Network’s position in the marketplace, as well as the potential for continued growth of our performance-based division. We are very excited to have him here.”
Logan is based at the InterMedia corporate offices in Woodland Hills, California. For more information, please contact Logan Connolly at 818-577-1520, lconnolly(at)mediapointnetwork(dot)com
About MediaPoint Network
For over 20 years, MediaPoint Network® has leveraged InterMedia’s marketplace clout, relationships, and knowledge to provide our clients with profitable, scalable, and sustainable offline and online performance-based advertising programs. This structure allows an advertiser to pay only for the qualified results generated by its advertising. For more information go to http://www.mediapointnetwork.com
The InterMedia Group of Companies® is a fully integrated $600+ million advertising, media, marketing, entertainment, and communications organization known for blending direct response advertising with general market techniques. Founded in 1974, IMGC specializes in direct response, brand response, retail, brand building and ecommerce. The company is comprised of multiple, synergistic business units: InterMedia Advertising® (strategy, planning and research), InterMedia Time Buying® Corp (offline media execution), InterMedia Interactive® (online planning, buying and creative), MediaPoint Network® (Performance-based advertising), InterImage Productions® (television and radio production), InterPost Productions® Editorial (post production and effects), InterQuantum®, LLC (retail brokering, marketing consulting), InfoTech Development™ (advertising and media metrics technology), InterMedia Entertainment® (Celebrity and IP licensing deals) and CPM Networks® (unwired networks of cable, broadcast TV, and radio media). For more information, go to http://www.Intermedia-Advertising.com