BRM Institute Releases the Business Relationship Management Playbook, Supporting Content for the Strategic Partnering Approach Workshop

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The Strategic Partnering Approach workshop uses the BRM Playbook to guide the participant through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture.

Strategic Partnering Approach

Business Relationship Management Institute, Inc. (BRM Institute) is pleased to announce the release of breakthrough content with an extension to the Business Relationship Management Interactive Body of Knowledge (BRMiBOK®). The BRMiBOK is an ever-growing digital collection of concepts, frameworks, models, and techniques for business leaders and business relationship managers of every industry. Earlier last week, BRM Institute Professional Members received exclusive access to a newly published set of guides and techniques known as the Business Relationship Management Playbook.

The Business Relationship Management Playbook directs the reader through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture. In this way, the Business Relationship Management Playbook becomes the backbone of the new Business Relationship Management Strategic Partnering Approach workshop.

The Strategic Partnering Approach workshop serves as a guiding path in the Application series of the newly developed BRM Knowledge Path to Success (BRM KPTS). The Strategic Partnering Approach workshop is designed to help business professionals engaging key stakeholders in co-creating a roadmap for reaching and sustaining strategic partnerships that drive increased collaboration and ensure value optimization across the organization. Any organization launching a BRM capability, working to improve its BRM capability, or interested in taking its successful BRM capability to the next level will benefit from team engagement in the Strategic Partnering Approach workshop.

Strategic Partnering Approach Workshop participants will experience interactive and lively one-to-two-day sessions, which dive deep into the most common obstacles experienced by organizations working to evolve their BRM capability. Participants will learn to clarify their organization’s goal with IT, HR, Finance and other functions integrating as co-leaders. They can expect to walk away knowing how to evolve culture to support collaboration and shared ownership of business strategy and business results. In addition to these key objectives, participants will acquire knowledge in breaking down silos to integrate different functions and gain an understanding of the BRM impact on each individual function. Ensuring and communicating realized value is among one of the many additional learning objectives of the workshop.

BRM Institute continues to leverage its partnership with APMG International, a global accreditation and certification company, to accredit qualified trainers and consultants for the delivery of facilitated sessions in the Business Relationship Management Strategic Partnering Approach. Upon accreditation, Registered Coaching/Consulting Providers (RCPs) receive a license to deliver the Business Relationship Management Strategic Partnering Approach at the enterprise level. For individuals interested in attending a Business Relationship Management Strategic Partnering approach, BRM Institute continues to provide opportunities by way of its BRMConnect Forum events. A complete listing of RCPs qualified to provide the Business Relationship Management Strategic Partnering approach workshop is available here.

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Aaron Barnes
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