brightlytwisted Is Thrilled to Announce the Release of Their New Video, The brightlytwisted Story

Share Article

Together, with brightlytwisted, journey through the inception of this uncommonly pretty company with the video release of: The brightlytwisted Story.

News Image

brightlytwisted is thrilled to announce the release of their new video, The brightlytwisted Story.

In the video release of The brightlytwisted Story, journey with them — from their humble beginnings in a basement, creating and shaping their art, to bearing witness to their passion that turned their lifeblood into their livelihood as they produce hand-dyed garments found exclusively in boutiques around the nation. Find passionately curated hand-dyed pieces that are made in the USA.

brightlytwisted was born 21 years ago in the basement of a Michigan school teacher by-day and tie-dye artist by night. Greg was a self-taught tie-dye purveyor and would use his summers off from teaching, honing his craft. Greg was building a foundation for brightlytwisted in an era where social media was in its infancy — making brightlytwisted a truly grassroots business.

In 2006, Greg and Tammy met, serendipitously. She took the traditional tie-dye full of primary colors, and transitioned them to reflect a more sophisticated palette. She procured trendy styles to dye until the demand created a need to design their own garments, which lead to hiring a local tailor and together with a team of sewers, brightlytwisted cuts and sews their own line of apparel. brightlytwisted was beginning to nestle into its niche — a space was created for the uncommonly pretty in a world that spins filters, perfection, and inauthenticity. Their hand-crafted, hand-dyed garments were beginning to write a new narrative — brightlytwisted was no longer grouped into the tie-dye category, but simply as brightlytwisted. As the company has gained recognition for their clothing, people on the streets will often ask “oh, is that a brightlytwisted piece?” It’s no longer tie-dye, but so much more.

Throughout the years, brightlytwisted has grown from just Greg and Tammy, to a team of seven artists, creating together, out of their dye-house in Metro-Detroit

About brightlytwisted
brightlytwisted curates hand-dyed garments and homewares that are as uncommonly pretty as its roots in Detroit.

Each piece is designed, cut and sewn locally. Each artist creates a design plan to manipulate, bind, and mix their unique color palette for application on each garment, making brightlytwisted truly hand-crafted.    

You can find brightlytwisted online at and in over 250 stores nationwide.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Farra Larimore, for brightlytwisted
+1 970-541-3284
Email >
Visit website