LIVONIA, Mich. (PRWEB) March 01, 2018
brightlytwisted is thrilled to announce the release of their new video, The brightlytwisted Story.
In the video release of The brightlytwisted Story, journey with them — from their humble beginnings in a basement, creating and shaping their art, to bearing witness to their passion that turned their lifeblood into their livelihood as they produce hand-dyed garments found exclusively in boutiques around the nation. Find passionately curated hand-dyed pieces that are made in the USA.
brightlytwisted was born 21 years ago in the basement of a Michigan school teacher by-day and tie-dye artist by night. Greg was a self-taught tie-dye purveyor and would use his summers off from teaching, honing his craft. Greg was building a foundation for brightlytwisted in an era where social media was in its infancy — making brightlytwisted a truly grassroots business.
In 2006, Greg and Tammy met, serendipitously. She took the traditional tie-dye full of primary colors, and transitioned them to reflect a more sophisticated palette. She procured trendy styles to dye until the demand created a need to design their own garments, which lead to hiring a local tailor and together with a team of sewers, brightlytwisted cuts and sews their own line of apparel. brightlytwisted was beginning to nestle into its niche — a space was created for the uncommonly pretty in a world that spins filters, perfection, and inauthenticity. Their hand-crafted, hand-dyed garments were beginning to write a new narrative — brightlytwisted was no longer grouped into the tie-dye category, but simply as brightlytwisted. As the company has gained recognition for their clothing, people on the streets will often ask “oh, is that a brightlytwisted piece?” It’s no longer tie-dye, but so much more.
Throughout the years, brightlytwisted has grown from just Greg and Tammy, to a team of seven artists, creating together, out of their dye-house in Metro-Detroit
brightlytwisted curates hand-dyed garments and homewares that are as uncommonly pretty as its roots in Detroit.
Each piece is designed, cut and sewn locally. Each artist creates a design plan to manipulate, bind, and mix their unique color palette for application on each garment, making brightlytwisted truly hand-crafted.
You can find brightlytwisted online at https://www.brightlytwistedtiedye.com/ and in over 250 stores nationwide.