NEW YORK (PRWEB) March 02, 2018
PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce the addition of Joan FitzGerald, who joins PremiumMedia360 as Senior Vice President, Advanced TV Global Partnerships. As a former senior executive at TiVo and comScore, FitzGerald has extensive experience working with companies to advance their traditional TV and digital advertising businesses.
“I am looking forward to working with PremiumMedia360 and their clients as automation becomes increasingly important in order for linear television, addressable TV, and OTT to compete in the new media ecosystem,” says FitzGerald. “Major advertising agencies and advertising inventory owners rely on PremiumMedia360 to create real-time, 2-way connectivity between media management systems, inventory owner systems, and programmatic platforms,” she explains, “and with this connectivity, and new blockchain-enabled technology, we can bring many of the advantages of digital advertising to the linear television media marketplace.”
FitzGerald formerly acted as Vice President of Product Management and Business Development at TiVo, and also served as Senior Vice President of Television and Cross Media Solutions at comScore. In an ecosystem that embraces technology to create advanced capabilities for advertisers, her extensive experience in the media industry will bolster PremiumMedia360’s activities. She will lead PremiumMedia360’s efforts to engage with media leadership and transform their media operations.
“Joan is a valuable addition to the PremiumMedia360 team,” adds PremiumMedia360 CEO John Bowser. “As the marketplace seeks solutions that push television into the future with advanced technology and automation, our relationship enables us to work together to transition the television market into this exciting phase of seamless connectivity and greater speed-to-market, so that television operates at the speed of digital.”
PremiumMedia360 was founded in 2012 to provide seamless 2-way data connectivity between advertising agencies and their media company partners. The company is dedicated to data security and data management best practices, and today reformats and automates the data flow of over one billion dollars in TV Media sales.