The idea for Pronto by Giada was to create a café that felt really light and airy, and to do something that was distinctly different from anything else in Caesars Palace.
CHARLOTTE, N.C. (PRWEB) March 05, 2018
Restaurant and retail design firm starrdesign has completed the design work for Pronto by Giada, opened at Caesars Palace Las Vegas by celebrated chef, author and television personality Giada De Laurentiis. Pronto by Giada is De Laurentiis’ first fast casual location and her second restaurant in Las Vegas, joined by her highly-successful GIADA at The Cromwell. Pronto by Giada marks a shift by Caesars Palace, and other casinos and resorts, to offer celebrity chef-driven fast casual restaurants to meet changing consumer dining habits.
Project manager for Pronto by Giada was starrdesign’s Jeffrey Cangro while lead interior designer on the project was Ashlee Jones, who was recently named one of design:retail’s 40 under 40. They took inspiration from De Laurentiis’ international travels and her own home-inspired décor.
“One of the key objectives identified early in the process was the need to create a more intuitive guest journey, with a focus on unrushed convenience,” Cangro said. “Creating a balance between the chef-driven nature of hospitality and the need for throughput was a challenge, but the end result was a success. We believe Pronto by Giada will be a dining destination that the patrons of Caesars Palace will come to know and love.”
Starrdesign was selected for the project because of their expertise in developing fast casual restaurant concepts as well as their retail knowledge and experience. For Pronto by Giada, interior design features include custom, hand-painted tiles, marble and quartz accents and countertops, and butcher-block tables. Grays and creamy whites also are featured prominently throughout with splashes of bright red, yellow and orange adding vibrant pops of color. Guests can choose from a variety of seating options, from the main dining area to an indoor ‘patio’ reflective of an outdoor Italian café.
“The idea for Pronto by Giada was to create a café that felt really light and airy, and to do something that was distinctly different from anything else in Caesars Palace,” Jones said. “It was a fun and interesting project to work on, and the pieces all came together to create something unique to Caesars Palace and to Giada.”
Pronto offers breakfast, lunch and dinner options that incorporate De Laurentiis’ signature Italian fare with California influences. There also is a full-service wine bar with a full menu of Italian-inspired food, signature cocktails and a selection of 40 California and Italian wines by the glass. A separate retail and merchandise area additionally takes inspiration from Giada’s family history in film.
starrdesign was established in 2007 by design chief Steve Starr and is based out of Charlotte, N.C. The starrdesign team strengthens brands by connecting them with people through creative environments and responsible solutions. They work with clients in the U.S. and globally to create designs that inspire and make a difference. The firm has been featured in publications such as Inc., Fast Casual, National Culinary Review, The Charlotte Observer, and Restaurant Development + Design magazine. The company's roster of clients includes Bellagreen, named by QSR Magazine as a 2018 Top 40 Under 40 fast casual restaurant, Firebirds Wood Fired Grill, Original ChopShop, Zoës Kitchen, REEDS Jewelers, Panera Bread, Mellow Mushroom and Pandora Jewelry. Visit http://www.starrdesignteam.com for more information.
About Caesars Palace
World-renowned Las Vegas resort and a Top 10 “Best U.S. Casino” by USA TODAY 10BEST Readers’ Choice, Caesars Palace features 3,980 hotel guest rooms and suites, including the all-new Palace Tower featuring 10 new luxury villas, the 182-room Nobu Hotel Caesars Palace and Forbes Star Award-winning The Laurel Collection by Caesars Palace. The 85-acre resort offers diverse dining options from the award-winning Bacchanal Buffet, to celebrity chef-branded restaurants, including the newest additions Gordon Ramsay HELL’S KITCHEN and from Giada De Laurentiis, Pronto by Giada, as well as Bobby Flay’s Mesa Grill, one of Nobu Matsuhisa’s largest Nobu Restaurant and Lounge, Restaurant Guy Savoy, Brian Malarkey’s Searsucker Las Vegas and MR CHOW. The resort also features nearly 130,000 square feet of casino space, including a recently renovated race and sports book boasting the largest screen on the Strip at 138 ft., a five-acre Garden of the Gods pool oasis, the luxurious Qua Baths & Spa, COLOR Salon by celebrity hairstylist Michael Boychuck, five wedding chapels and gardens, and the new 75,000-square-foot OMNIA Nightclub with the top DJs such as Calvin Harris, Kaskade and Zedd. The 4,300-seat Colosseum, Billboard Magazine’s Venue of the Decade, spotlights world-class entertainers including Celine Dion, Elton John, Rod Stewart, Reba, Brooks & Dunn and Jerry Seinfeld. The Forum Shops at Caesars Palace showcases more than 160 boutiques and restaurants. For more information, please visit caesarspalace.com or the Caesars Entertainment Las Vegas media room. Find Caesars Palace on Facebook and follow on Twitter and Instagram.