Abacus Launches Facebook Messenger Chatbot Services

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Empowers clients to design, launch and test messenger ads to over 1.3 Billion consumers

Facebook ad agency Abacus announced today that they have launched a chatbot service for Facebook Messenger chatbots. Their service will allow current and future clients to ideate, strategize, design, build, launch and test chatbots on FB Messenger.

There are over 1.3 billion consumers on Facebook Messenger and users are getting more and more comfortable using chat as a native communication platform. As a result, innovative brands are starting to understand ways that chatbots can solve problems for their customers.

“Chatbots present a massive opportunity for marketers looking to interact directly in a medium of the consumer’s choosing” said Peter Reitano, CEO of Abacus, “We’re really excited to push the envelope in bringing social ads and Messenger chatbots together to help our clients deliver personalization at scale to their customers”.

Abacus believes that there are many exciting use cases for Facebook Messenger chatbots, both existing and emerging. Marketers are beginning to experiment with chatbots for customer service, content amplification and creative marketing campaigns. In the future, chatbots will help e-commerce companies offer shopping assistance, landing page customization and lead generation/qualification.

As artificial intelligence continues to improve the capabilities of chatbots, Abacus envisions an explosion in chatbots comparable to the mobile app explosion of 2010. The ease of communication combined with the lack of friction compared to mobile apps bodes well for the chatbot industry.

About Abacus

Abacus is a performance digital agency that specializes in helping companies achieve their growth objectives through Facebook ads. With a data-driven approach to Facebook ads, Abacus is focused on creating scalable, predictable, and repeatable programs for clients, whether they’re a Fortune 500 brand or an SMB. Abacus was started by agency veteran Peter Reitano and client-side veteran Jeff Goldenberg, and the advisory board includes Round13 Capital founder and former Dragon Bruce Croxon. The company has funding from Vitality Capital, and is based in Toronto, Ontario.

For more information or to arrange an interview, please contact Amanda Desouza at 416-551-3070 or adesouza(at)abacus.agency

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Amanda Desouza
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