The disaster restoration industry is competitive and there are many large franchisors who get most of the insurance work meaning independent restoration contractors really need to learn how to market and get leads on a smaller budget. Blogging is the answer!
KINGSTON, Ontario (PRWEB) March 03, 2018
Restoration Digital Marketing Solutions (RDMS) is pleased to announce that we are offering a free digital marketing course to disaster restoration contractors.
According to Sanjay Gupta, President and CEO of RDMS:
"The disaster restoration industry is competitive and there are many large franchisors who get most of the insurance work meaning independent restoration contractors really need to learn how to market and get leads on a smaller budget."
In order to compete:
"Independent contractors need to maximize the return on their marketing dollars. Contractors that get a higher return on investment usually are out of the box thinkers that realize that traditional marketing (flyers, radio, print, etc) has some value but digital marketing can help them stand out from the crowd."
Gupta recommends inbound marketing that answers common questions about disaster restoration. Since 2011, Gupta has written and published over 200 articles on topics related to mold, mold and health, asbestos, water damage restoration, fire damage restoration, and other emergency services. The purpose of these blog articles is to establish trust with potential consumers of the services early on in the sales cycle. Contractors that implement a consistent strategy of producing high quality content can double their sales using the digital marketing strategy that Gupta recommends.
In fact, in 2015, Gupta began working with a client in the south eastern United States. In 24 months, this contractor doubled their sales simply by offering consumers and business owners in their area high quality articles with the main goal of educating them.
As Gupta states:
"An educated consumer will likely make better decisions. Contractors that position themselves as the expert in their area will gain more leads and sales because they are offering highly valuable information to potential customers."
Blogging is a game changer for the disaster restoration industry, particularly independent contractors that are competing with large franchisors and want to gain greater market share.
As part of their education commitment to disaster restoration contractors in North America, RDMS is pleased to offer a free restoration marketing course that will teach contractors how to implement a success digital marketing strategy.
To learn more about this free course, please visit our website,